Workin' It Discussions / Ways of Advertising on the Net
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Little Angels Wrappers
Posts: 3
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# Posted: 7 Sep 2007 20:55


Hello All...I am new here so please bare with me!

I recently opened a web based business and I am in need of cheap advertising?? Can anyone help?


Victoria
Posts: 122
Post History
# Posted: 12 Sep 2007 20:47


First you need to figure out Who is your target audience? Then you can start researching where you want your traffic to come from, which sites, etc. Lastly, figure out your budget and start approaching various sites to promote your business on....


Patrysha Korchinski
Posts: 18
Post History
# Posted: 17 Dec 2007 20:56


I can totally understand tight budgets, but one of the first steps to success in business is to start thinking of advertising as an investment.

Inexpensive ways to advertise are often in the realm of public relations - things like article marketing or sending out press releases. These provide a good return on investment. You'll want to make sure that you have a method of keeping in touch with former visitors and customers (an email newsletter does nicely) it's easier and less expensive to sell to someone who is already familiar with you and your services than it is to attract new customers so always keep your current customers in the loop and treat them to specials and start up a referral program so they're encouraged and rewarded for spreading the word about you. Word of mouth is the most powerful form of marketing...it's vital to harness that when budgets are low.

Eventually you will want to graduate to paid options in order to grow our business.

Most free advertising offers that offer tons of traffic for nothing, well the old saying of "if it sounds to good to be true, it probably is" applies. Steer clear of free options unless you've been able to check it out fully and have had a chance to check references and get feedback from those who have used the service.


Lylah M. Alphonse
Posts: 480
Post History
# Posted: 17 Dec 2007 21:20


Little Angel Wrappers, check out the great article that Patrysha wrote for us about audio advertising, over in our "articles" section! Here's a link...

http://workitmom.com/article-1415


Patrysha Korchinski
Posts: 18
Post History
# Posted: 18 Dec 2007 21:02


Thanks for the boost Lylah

Really though, I find audio most effective when the advertiser has a clear and defined target market and has enough of a budget for quality production. Which was eliminated when the OP said "cheap".

For cheap the best efforts tend to be article writing and press releases (if proper protocol is followed when writing them).


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