Beezoos' friends - Network for new customer referrals Discussions / Is anybody part of BNI? if so, what was your experience with this group?
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Lorena
Posts: 78
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# Posted: 1 Jul 2008 19:35


I'd like to learn from you what was your experience with BNI.


Pammy
Posts: 66
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# Posted: 24 Jul 2008 03:43


We were recently invited to a meeting - went and checked it out, but opted NOT to join. One it is not the cheapest, two although you are the exclusive referral for your business there is no 'quality control' you are simply to refer other members - irrelevant of their ethics, craftsmanshp etc - I see that as being too wide open for "less than ethical people" to simply pay the money and be in


allyson
Posts: 10
Post History
# Posted: 24 Jul 2008 14:41


I have an opposite take on BNI. I am not in BNI, but my husband has been in the same BNI group for 5 years, and I see it as a very positive organization. He has built his electrical service business almost entirely from BNI referrals and the network that has grown out of those referrals.

There is an approval process for members by the current members. There is no benefit for the existing members to accept unethical members because they too will be referring their clients and friends to these people. They have had some "duds" in the group, but the group has about 30 members, so even a handful of non-participating members or members you don't want to do business with should not limit your networking capabilities too severely. When my husband does not like someone in his group, or thinks they're shady, he simply doesn't do business with them or give them referrals. You are supposed to give referrals each week, but not to every single member. Just refer the ones you are comfortable with. Eventually, the bad members will not get referrals from anyone and will leave the group.

Just an example of the capabilities of the network. . .I believe dues are about $400/year. If you are an accountant, one new client's personal taxes would pay for your membership. For a house cleaning service, that could be 1-2 months cleaning for ONE new customer. The biggest commitment isn't the money. It's the time. The groups do meet weekly, and they are strict about attendance. Still, shouldn't everyone spend 1 hour/week marketing their business? This is a pretty easy way to do it, if your business model is well-suited to local networking.

So I don't appear completely biased, I will say there can be a lot of drama. As with any group of people, cliques can form, or someone in a leadership role can be on an ego trip. I think my husband personally likes the drama a little, since he doesn't have coworkers this adds a little taste of office life to his day.


Pammy
Posts: 66
Post History
# Posted: 7 Aug 2008 15:38


Just to qualify my comments, I do not feel BNI is a bad group, I think you have to individually assess you needs and resources. Allyson points out a lot of the benefits very well. I like the drama statement - very well said.
We simply opted to another direction, with similar time commitments. Both my husband & I are Rotarians (him 20+years, me 5 years). This allows us to do community service with a side benefit of business networking - this remains more appealing to us than the BNI program.
First and foremost Rotary is a Service Club, but it is also an opportunity for business networking - in fact that is one of the reasons it was formed over 100 years ago. We are also members of our local and county Chambers of Commerce - business focused groups.
I guess my point is for a small business, especailly if you are just starting out, you really have to weigh if you are able to commit the time, and is it a cost effective use of your time - and that is some thing you have to decide.
If you'd like more info on Rotary email me a private message & I can give you some contacts for a local Rotary club in your area.


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