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Lorena's Articles
Lorena has written 7 articles. Write an article »
| Title: | The riskiest thing you can do is be safe |
| Time: | 11th Jul |
| Intro: | Why the riskiest thing you can do is be safe and not audacious? Because going for "safe" in marketing (as well as in life) means really... |
| Comments: | 3 comments |
| Title: | To Research or Not To Research? |
| Time: | 22nd Jun |
| Intro: | This question came up in some conversations: Do you do any research before launching your business (and if so, how much), or do you dive directly... |
| Comments: | 7 comments |
| Title: | Consumer-Centric Marketing |
| Time: | 16th Jun |
| Intro: | If there is one thing I can say for sure after 15 years of marketing big brands, new brands, local brands, and renowned global brands is that... |
| Comments: | 5 comments |
| Title: | What Stories Are We Telling? |
| Time: | 10th May |
| Intro: | This is a very hot topic today: All marketers talk about brands (products and services) who tell stories to their consumers. The better the... |
| Comments: | 0 comments |
| Title: | Customers First -- A Key Ingredient for Success |
| Time: | 5th May |
| Intro: | We've all witnessed good ideas taking off in front of our eyes, powered by few basic human desires: the pleasure to publish or share news... |
| Comments: | 4 comments |