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There are 18 articles tagged with " marketing"

Know Your ABCs of Selling

Written by MommyEntrepreneur | Your Business | 27th Jun | 0 comments
“A-B-C. A-Always, B-Be, C-Closing” – a classic line from Glengarry Glen Ross, a brilliant movie that captures the hyper-competitive nature of sales. When I saw this movie more than a decade ago, I...
3 votes so far
29 views

Consumer-Centric Marketing

Written by Lorena | Your Business | 16th Jun | 5 comments
If there is one thing I can say for sure after 15 years of marketing big brands, new brands, local brands, and renowned global brands is that consumer is truly in charge now. This is wonderful for all of us --...
9 votes so far
144 views

Seven Savvy Strategies for Networking Moms

Written by sandra beck | Your Business | 14th Jun | 3 comments
Networking used to scare me to death. I hated networking in my traditional job. I always felt dumb introducing myself to someone who clearly only wanted my client list or to sleep with my boss (another post altogether!)....
5 votes so far
61 views

Finding Your Pitch

Written by sandra beck | Your Business | 18th May | 1 comment
As president of www.motherhoodincorporated.com, people often ask me for advice about what to do when starting up a company or small business. I think the key is to start your business in an area where you have some...
8 votes so far
50 views

Branding, Networking, and Know-How

Written by Kathy | Your Business | 16th May | 0 comments
Over the last few weeks, I have struggled with my company image.What do want it to be? What do I want people to see the first time they look at my product? What do I want them to feel?Developing a company brand can...
5 votes so far
31 views

What Stories Are We Telling?

Written by Lorena | Your Business | 10th May | 0 comments
This is a very hot topic today: All marketers talk about brands (products and services) who tell stories to their consumers. The better the stories brands tell, the more successful these brands become -- or so goes...
8 votes so far
32 views

Working Moms: Make MySpace Work for You

Written by Patricia Kagwiria Makhulo | Your Business | 23rd Apr | 1 comment
All too often, work-at-home moms, stay-at-home moms, and internet-marketing moms think that if they just have the perfect products, company, and compensation plan, theirs is the winning program on the market. And it...
5 votes so far
47 views

5 Things to Know About Marketing Your Small Business

Written by Danielle Walsmith | Your Business | 23rd Apr | 1 comment
1.) Know what you’re trying to achieve. Don’t just embark on marketing efforts because you think you should! Set an objective for your marketing efforts. Are you trying to reach a new audience? ...
7 votes so far
97 views

Should You Add Audio to Your Marketing Campaign?

Written by Patrysha Korchinski | Your Business | 16th Mar | 1 comment
Do you remember jingles from your childhood? Most adults do, and that is the power of audio. It improves recollection over print only advertising and costs substantially less than video advertising.Whether you sell...
3 votes so far
34 views

Social Media As a Small Business Networking Tool

Written by Mary-Frances Main | Your Business | 4th Mar | 1 comment
If you're trying to do low cost marketing on the internet, one of the places people (or any variety of media sources) might recommend to you is Facebook, MySpace, and other social networking sites. While all of...
8 votes so far
42 views
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