One of the greatest tools on the internet is to have a blog focused on your business movement -- the thing you are most passionate about in your business. It’s a great way to establish credibility, visibility and your expertise in a particular area.
My clients often get excited about a blog and get it up and going and then ask, “Now what do I post?”
If you’re still a little stuck, here’s an easy checklist to keep handy:
Long, thoughtful, provoking and inspiring articles -- every now and then. You don’t want to overwhelm your blog followers with three or four blog posts a week that span several screen lengths. But once in a blue moon -- go for it!
Short thoughtful, provoking, and inspiring articles -- get the difference? You don’t have to write a novel. Just a paragraph or two.
”How-to’s” -- 3 steps, 5 secrets, 3 tips types of articles. For example, three things you need to pack for a day-long hike. Or five must-haves in your make-up kit.
Quotes -- yours or others. You can just post the quotation, or you can explain why this particular quotation is particularly inspiring to you.
Resources. This is where you share your favorite things: books, tools, other coaches/consultants/experts.
Quick stories about something that happened to you that highlights a perspective you believe in.
Poems or songs about your movement that would be inspiring to your tribe.
Events you are offering/leading – yes, you can even post sales-type posts in your blog. (Which is really handy when you have your blog linked to social networks.)
Stories about your clients -- their shifts, aha’s, awarenesses, why they work with you, results, profiles. Stories show what you do, much better than you just telling what it is you do.
Updates, feedback, buzz about events you are leading, such as “The top three questions I’m getting from women entrepreneurs who are thinking about coming to the Business Goddess Retreat."
Stories, themes or trends you are seeing with your clients. This article is an example; all my SpiritRICH™ clients are asking what to post on a blog!
Free checklists - you probably have all kinds of “get started quick” type of lists. Use these as special blog postings to generate credibility and expertise/
Any events where you are appearing, being interviewed, telesummits, and the like. Let people see what you’re doing!
Photos, photos, photos! They are inspiring! Of you, your surroundings, your clients, people you are with, you and your mentors.
For a robust blog which positions you as an expert in a certain area you’ll want to aim for two to three postings a week and you’ll soon have a bevy of blog postings and your tribe and fans will notice!