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Help! What If This Was a Huge Mistake?

You started your own busines. OK. Now what?

by Naomi Dunford  |  3052 views  |  7 comments  |        Rate this now! 

Think of a back-up plan. Do you remember when your mother told you that you should learn to type, so you can have typing to fall back on? Think of a back-up plan that doesn’t make you want to throw up. You don’t have to utilize it -- in fact, it’s unlikely that you will -- but one of the reasons we tend to feel so afraid is that we don’t know what we’ll do if we fail. Eliminate that confusion. Figure out what you would do if your warehouse burnt down or your husband left you or you suddenly lost the use of your mouse hand. Since trying to get rid of fear is a pretty useless exercise, get rid of the things you’re afraid of instead. If you’re afraid of the unknown, stop trying to stop being afraid, and simply make the unknown known.

Stop. If nothing else is working, or you’re too tired and overwhelmed to try, just stop. Play dead. Give up for a while. I know that you think your whole life will be over if you do this, but you’re wrong. I dropped out of high school and nobody died. Then I dropped out of college and still nobody died. Sometimes, you need to stop, and it’s better you make the choice consciously than having your body make it for you. Regroup. Refresh. Start over. Sometimes it’s all you can do.

Now go. Get some more Chardonnay. Start feeling better.

Naomi Dunford is a microbusiness marketing consultant and a mother of two, blogging at and running her company, Itty Bitty Marketing, which caters to people with very small businesses.

7 comments so far...

  • Just what I need to read and hear today! It got me off the ledge. :)

    Thank you!!!


    Flag as inappropriate Posted by SK on 10th January 2008

  • Awww... you guys! But Florinda, you obviously didn't read How To Start A Business For Dummies. One's success as a business owner is inversely proportional to the attractiveness of their accountant. I'm sure you're lovely, but in so being you're not doing your clients any favors. :-)

    @ Mandy - The bathroom floor works well.

    Flag as inappropriate Posted by Naomi Dunford on 9th January 2008

  • Great article, except for the "nerdy looking accountant" reference, which I am objecting to on behalf of my profession :-). Seriously, this is great advice for ANY endeavor, not just your business, that has you freaking out.

    Flag as inappropriate Posted by Florinda Pendley Vasquez on 8th January 2008

  • Perfect, and witty, advice. I'm also thinking that if I'm hunkered down on the floor of the library my kidlets will have a harder time finding me!!

    Flag as inappropriate Posted by Mandy Nelson - Dandysound on 8th January 2008

  • awesome awesome awesome!! i want to read it again it is so fantastic (needed a new word) and i never reread stuff!

    Flag as inappropriate Posted by Kate on 8th January 2008

  • This is such great advice I might have to print it out and just eat it so it's absorbed into my system. OK, half joking but THANK YOU!

    Flag as inappropriate Posted by Nataly on 8th January 2008

  • Great article!

    Flag as inappropriate Posted by Diane on 8th January 2008