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A Look at Blog Advertising: Adbrite, Feedburner, and BlogHer

Second in a three-part series

by Jessica  |  8012 views  |  4 comments  |        Rate this now! 

What about BlogHer, you ask? Yes, they are everywhere. I recently succumbed to these after taking ALL ads off of for a brief period. Why BlogHerAds? Because they pay per EYEBALLS. Which is rad. What that means is, instead of slapping the code up and praying for someone to take a sudden interest in bean-filled silk eye pillows and click on the ad, you can slap that code up and just do your thing. When someone comes to your website and views the ad, you get a percentage of whatever the advertiser paid to run the ad.

BlogHerAds was closed to the public during their beta phase, but now all of us blogging lowlifes can sign up, regardless of our readership sizes.

I have only just received my first check from BlogHer Ads, and for half of the month of October (I started running them half way through the month), I made about $250. So for a full, normal month, I'm anticipating $400 to $500. We'll see.

When considering ads for your website or blog, there are a few pitfalls to avoid. We'll get into those next, but for now, let me just warn you: Beware the ads that offer you crappy pay.

About the Author

Jessica is an entrepreneur raising three noisy children in the middle of potato country. A self-taught freelancing web designer, Jessica also owns and runs a business with her husband, Very Baby. She likes dark chocolate, dislikes most forms of housework, and writes about her daily life at

Read more by Jessica

4 comments so far...

  • Once again, thank you for the advice. I have low but steady readership, so my BlogHer Ads pay me very little. I like that they pay per "eyeball", though.

    Flag as inappropriate Posted by Daisy on 26th January 2008

  • Victoria - I'm really happy with BlogHer, they're always quick to respond to any questions I have and I'm thrilled with the pay.

    There is a decent variety of advertisers, and we get paid for the BlogHer ads they run as well.

    I do believe they closed recently to new advertisers, but will reopen shortly. They just ask that you run a personal weblog, they aren't interested in advertising on blogs that accept pay-per-post type advertising, as their advertisers are interested in reaching real women with a "voice".

    But large or small, you can join when they're accepting new bloggers.

    Mamajama - Well, I tend to calculate crappy pay by setting myself an hourly wage. If I won't work at a fast food restaurant or some big box retailer for minimum wage, why should I blog for that little?

    Thanks! I'm glad you found it useful.

    Flag as inappropriate Posted by Jessica on 19th January 2008

  • Great article. How would you rate your experience with Blogher? How's their inventory? What requirements do they have for those who want to sign up with them?

    Flag as inappropriate Posted by Victoria on 14th January 2008

  • This is really interesting to me. How do you know what crappy pay is? I've wondered how ads on blogs work for a long time, and this is the most comprehensive explanation that I've ever gotten.

    Thanks Jessica! if only I could keep my blog updated...hmmm

    Flag as inappropriate Posted by mamajama on 14th January 2008