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Blog Advertising: The Rest of the Bunch

Last in a three-part series

by Jessica  |  3174 views  |  7 comments  |        Rate this now! 

Please notify me as soon as all links are posted. And reply with your paypal address and kindly fill up the permalinks of the completed posts on the excel file. After we review your posted, we will directly send the payments to the paypal address that you have provided. Please let me know if you want to continue with my offer. Please add bigbucks@blog-for-bucks.com to your email address book to make sure your spam filter does not discard any important messages from us. Please let me know if you have any further questions and if you are interested on this offer.

Yours truly,

Michelle Go

Media Buyer

www.blog-for-bucks.com

First of all, 15 piddley dollars? My friends, even if you're working a five-pageview-per-day blogspot blog, REFUSE THIS OFFER. Your time, your efforts, your mad blogging skillz are all worth more than $15.

Secondly, about 25 red flags shot off in my head over this. Among them:

1.) Hello, crappy pay.

2.) They're going to be making a ton of money if you agree to their terms. Because Google is punishing dead-end crap sites filled with dummy text and ads, those advertisers are turning to us -- legitimate bloggers with something to say. My NUMBER ONE rule regarding advertising is that advertisers will NOT influence what I say. Now, I may not be some ginormous mover and shaker, but if there is an advertisement on my website for that appliance I bought and hated? I will TELL YOU EXACTLY how much I hated it, and I will not censor myself, even if it means I get kicked out of an ad program. So. There.

3.) An advertiser wants me to sneakily incorporate their keywords into my post? No way, no how. I don't even know what those keywords might be! What if the keyphrases or words that would stick out like a sore thumb? On top of all of that... where are their links going to point? To legitimate stores? Or to the kind of websites Google will punish me for linking to?

A big round of NO THANKS on this one, folks.

I haven't done any Pay Per Post ads, but I did get accused once of running a PPP-type project when I told a would-be advertiser what my rates were for hawking their product. I do not have issues with anyone running their blog the way they want to. Those of you that run blogs wherein you accept PPP, hurrah for you. I personally think they tend to pay really poorly for this type of thing. Five dollars per post is well below minimum wage when to take into account how much time it takes to write a good review.

If you're going to look into PPP-type projects, you might want to create a subdomain or a second blog where you review products. That way, those of us who just want to catch up on how your kitchen remodel is going don't have to read a review about a product you maybe haven't even ever owned!

About the Author

Jessica is an entrepreneur raising three noisy children in the middle of potato country. A self-taught freelancing web designer, Jessica also owns and runs a business with her husband, Very Baby. She likes dark chocolate, dislikes most forms of housework, and writes about her daily life at Kerflop.com.

Read more by Jessica

Leave a comment

7 comments so far...

  • Thanks for the feedback you guys, glad you found it helpful!

    Dana - eek! Yes, steer clear!

    Flag as inappropriate Posted by Jessica on 28th January 2008

  • Is this a case of the old saying, "If it sounds too good to be true, it is." ? I'm so new to online ads, I'm feeling so cautious I'm almost paranoid. Thank you for the cautionary tale.

    Flag as inappropriate Posted by Daisy on 26th January 2008

  • I just got an e-mail from a guy who wants me to put seven paragraphs on seven older posts I've written that advertise "travel deals". He claims he will pay me $80 for all seven paragraphs, but the catch is "the links must be on your pages permanently". $80 friggen bucks for links that stay on my blog forever? Oh...I don't think so!

    Flag as inappropriate Posted by Dana on 25th January 2008

  • great overview, thanks!

    Flag as inappropriate Posted by piepie on 24th January 2008

  • Thanks...esp for the comment for us 5 views a day blogspot folks. :)

    Flag as inappropriate Posted by Veronica on 23rd January 2008

  • This is so informative and enlightening. Thanks for sharing this with us!

    Flag as inappropriate Posted by Diane on 22nd January 2008

  • I just launched a website. Thanks for this info! Great article!

    Flag as inappropriate Posted by on 21st January 2008

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