5.) Revamp your signature line. I was on a forum the other day, poking around and scoping for work. Oh, did I say work? I meant “buying an apron.” I will grant you that this wasn’t the plan, but the woman’s signature line was so compelling I had to investigate. Out came the Mastercard and I became the proud owner of a black and white toile apron.
Did I mention I don’t cook? I try to avoid cleaning, too. But I digress.
My point is, your promo copy -- whether it’s in email signatures or your social media profiles or your forum posts -- is a powerful marketing tool, especially with people who don’t already know you. Think about it. You can say whatever you want to an active, targeted, and essentially captive audience, and you don’t even need to be there! The impact of this step should never be overlooked.
Give these ideas a try. They can’t hurt. If they don’t work, you can always fall back on standing at a street corner in a chicken costume handing out flyers.