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Search Engine Optimization: What It Is and Why You Need It

7 tips to help you get started with SEO

by Elizabeth Ashe  |  2307 views  |  1 comment  |        Rate this now! 

SEO. To many people, these three letters sound like a secret code. But, to Internet marketers, these three little letters are priceless.

SEO stands for Search Engine Optimization, and it is absolutely necessary for anyone trying to market their website and gain traffic.

SEO helps to make a site and its content highly relevant for search engines and searchers by using specific keywords and phrases that search engines look for. Successful search engine optimization can help a site to gain high rankings in the search engines (like Google and Yahoo), allowing it to be found more easily.

Here are a few ways to easily optimize your website:

1.) Make sure the first 100 words of your website are full of keywords that people use when searching for information.

2.) Be sure to use your top keywords in any links back to your site. Have those who link to your site use those top words when linking to you.

3.) Target one keyword per page. You can’t expect to try to cram every keyword on every page. It is much more useful to do one per page where, once visitors are at your site, they can more easily find the info that they need.

4.) Use your top keyword in your header, either as the title of your site or as a tagline.

5.) Use top keywords in both the top and bottom sections of your web copy with a few keywords sprinkled in the middle as well. Keyword-rich copy is very valuable for search engine optimization.

6.) It is important that the sites that link to yours have content that is relevant to your site. It does not help to have a site about baby food link back to your site about how to sell computers.

7.) Continue to have unique content by adding fresh pages to your site on a regular basis. Search engines love fresh content -- not duplicate content! This will increase your chances of having people find your site on a consistent basis.

These are just a few tips which should help to properly search engine optimize your website. Search engine optimization sounds scary at first, but is really not so difficult once you get started and learn the terms and how to use them and put them into place on your website.


About the Author

Elizabeth Ashe is an internet marketer and owner of To learn more about search engine optimization visit

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