Starting my own business has been a huge educational experience for me. My business partner, Kelli, and I realized that in order to build a national directory of parent-owned businesses, we needed to have the businesses with which to build it. It was because of this that we decided to give away every membership we could while the site was being built. Since we already threw out the idea that we would make any income whatsoever in our first year, our true passion for our project came through and, for three months, we received hundreds of inquiries every day from parents all over the country asking how they could be a part of our mission. Some were willing to pay even though we were offering these listings for free.
What we learned from this is something that we’d like to share with you. If you are a business owner, you know that there are trends, cycles, up swings, and downward spirals. Very often we think that the state of our business has to do with the state of the economy. We blame our worst days on things like the recession and forget to give ourselves credit for the good days. We need to believe that we are more responsible for the cause and effect of business trends than we can comprehend to giving ourselves credit for.
Your energy and passion for your business is a powerful tool. Although we are big believers in the “Law of Attraction” we don’t believe that anything is as easy as just “willing it.”
It’s important to see the dynamics of how your positive (or negative) energy works for or against you.
When in doubt, ask yourself these five simple questions:
1.) What am I trying to accomplish? The answer should never be "earn more money." If it is, people feel it, and they are hestitant about your true sincerity. It may not be obvious, but it’s probably enough to make your potential clients decide at the last minute not to make a purchase from you -- even if they don’t really know why.
2.) Am I as excited about what I am doing that first week when I decided to do it? If not, do what you can to get back to that point. If you did not take notes for yourself or journal right at the beginning, now is a terrific time to start. Journaling can help you get back to your original goals when other things begin to cloud your vision.
3.) Do I believe that what I am offering is valuable? This goes back to why you first started. If you no longer feel that is it is valuable, this may not be all your fault. Any occurrence can change a trend. This does not, however mean you should give up your once valuable business or concept. Find a way to adjust with societies changes. Large companies do it all the time. Or perhaps you do still feel that your product or service is valuable, but others aren’t seeing it that way. What can you do to reach out and convince people? Your clients do want to hear it from you, and you must believe that your explanation will be valuable to them.