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Surviving the recession

Yes, it's possible...

by Ally  |  1222 views  |  9 comments  |        Rate this now! 

Do you realize how much power this gives us?

It means the big businesses are losing us and, actually, the loss that big corporations have already suffered is a primary contribution to the recession we are in right now.

But that’s OK. It’s all part of how society rebuilds itself. Sometimes you have to take a step back before you can go forward.

So, if we see the recession as a not-so-bad thing, we can use it to our advantage. Are you with me?

What this means is that smaller businesses, for the first time in decades, have a fighting chance. And in case you haven’t noticed, small business is exploding.

They have something big businesses don’t have: a personal touch.

For those of you who don’t remember what it was like to have this so-called “good customer service,” don’t feel bad. I don’t know that I do either, but I’ve seen a lot of movies and I’ve listened to a lot of old people talk about what it was like in “their day.” I imagine it to be something like this:

People GAVE because they were in a position TO GIVE. I imagine there were some people who didn’t hold up their end of the bargain, but hey, it probably all evened out in the end. Some people call it Karma -- and Karma is a concept that has been around since the beginning of time.

So, there is your answer! Karma is the way that we are going to survive this recession.

You have something? Give. You need something? Take.

This recession is a way for the universe to clean the world up a bit, and rebuild the social order of our culture. You can’t have a rainbow without first having a storm.

This new (or should I say old fashioned) way of business is creeping into the general public more and more. And I am mighty impressed, I have to say.

Here is the best part: You can choose who to do business with, and if you choose to support the small business men and women in our society, I can pretty much guarantee that they will support you, and give you that personal touch which has been missing for the last 30 years.

P.S. You can find those men and women at www.ourmilkmoney.com.

About the Author

Ally Loprete is the Co-Founder of OurMilkMoney.com, an online directory of self-employed parents across the country. Ally's focus is to help expose parents working to create a better life for their families and her mission is to educate consumers on the value of purchasing from the small business owner. Ally is passionate about inspiring parents to connect with one another, and will often write about the brilliant ideas that seem to come to her only in the shower or while blowing her hair dry.

Read more by Ally

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9 comments so far...

  • Thank you, my friends...not just for indulging me...but for living out exactly what needs to be done. I am so proud of the women I have met here who run their own businesses while raising a family- and doing it with such strength and integrity! Never give up on what is important. This is another reason I know we will help each other survive the recession.

    Flag as inappropriate Posted by Ally on 30th August 2008

  • Great article! I totally agree with you. When I started my business, I didn't really "get it"...you know....about supporting the small business. Now, I look for the small businesses to support. Starbucks? Nope. I take the kids to Maui Wowi for frozen drinks now. Blockbuster? No way. We go to the $1 movie cube at the grocery store. Those are actually owned by small business owners like vending machines! I bet if everyone took a moment and looked around, you could find a small business or two to support.

    Flag as inappropriate Posted by LisaLange on 19th August 2008

  • Love it! I love your theory about the recession and how it can be seen as a good thing- like a chance for us all to rebuild and get back to values that are important to the individual. Thanks for such an inspiring article. I do love your writing.

    Flag as inappropriate Posted by Julie on 19th August 2008

  • I have to laugh at your last line because we live in a very small town and we DO only have ONE grocery store - LOL. However, the owner, Cindy, is a very nice lady so we don't feel the need to drive to the next town :-)

    This is great Ally. Thanks for sharing your thoughts. I am impressed by your writing talents, also. I feel like I am inside your head when I read your words - that's what makes a great writer!

    Oh, and the points you make about buying from small business - those are good too ;-) I have totally changed my thinking as far as that goes. I've found some small businesses with awful customer service and you are right...we just don't buy from them anymore. I think in order to make a small business run and LAST, good customer service is a must. Not a 'maybe' but a MUST.

    Flag as inappropriate Posted by SharaPCS on 18th August 2008

  • Thank you for such a great article. I always enjoy your articles

    Flag as inappropriate Posted by Cathy - Reay Solutions on 18th August 2008

  • Great article, Ally! I mean, think about it! How many of us really feel good about buying gas? But, doesn't feel great to shop at a local farmers market, or to eat out at that yummy mom and pop restaurant? Not only does our dollar matter more, but these are businesses we can actually establish a relationship with. And that relationship is going to ensure great customer service, quality products and help the businesses that need it most during this recession. Just about every product we use is available from a small business- so find them and refer them :)

    Flag as inappropriate Posted by LDub on 18th August 2008

  • This article is SPOT ON! I know all of us moms are awesome Ebayers, and usually we go for the cheapest deal. But this article perfectly explains something I did the other day:

    I actually chose to buy from someone I'd purchased from before and was amazing at following up and answering my questions. She was $2 more expensive than the other internet store price listed, but I chose to actually pay MORE for the comfort of knowing the customer service quality was there!

    I would do it again too!

    Flag as inappropriate Posted by asmall on 18th August 2008

  • Love this article! Being from the south, I grew up going into shops and being treated special, many times clerks would know my name and even my preferences. After moving to California many years ago- I realized there is no such thing as customer service here and unfortunately these days it is sweeping the nation. I've kind of given up and when someone does go out of their way to be helpful it is so shocking - I sometimes forget what I need help with! But, like you said with the internet, I now how a greater choice and have found many family run businesses really go out of their way- and understand the meaning of customer service. I always look for these types of businesses to give my hard earned dollars to.

    Flag as inappropriate Posted by Kelli on 17th August 2008

  • What a great perspective. Nice, positive way of looking at things!

    Flag as inappropriate Posted by TamiJyl on 17th August 2008

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