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Mompreneurs are real-life wonder women

10 ways to help you "have it all"

by Christine Janssen  |  3171 views  |  1 comment  |        Rate this now! 

In their own rights, being a new business owner and a new mother are some of greatest challenges any woman can face. Doing both at the same time requires a certain set of skills and characteristics including lots of determination, patience, and multi-tasking. (And perhaps that occasional glass of red wine at the end of a hectic day.)

I liken mompreneurs to wonder women with super powers. Both roles are extremely demanding and both carry responsibilities that rarely end when the 5 o’clock whistle blows.

Last March, we at denken Research & Consulting conducted a brief qualitative study to uncover some of the greatest challenges that mompreneurs face. Our objective was also to gather advice and resources, and then share our findings with other mompreneurs so they, too, could successfully manage multiple roles. Participants were recruited from Ladies Who Launch, a nationwide organization that supports women entrepreneurs. In-depth, hourlong telephone interviews were conducted with select participants, who represented a variety of industries from around the country and were at various stages of mompreneurship. Some of them were new to motherhood with a newborn at home; others were a little more seasoned with up to five children. Some were more experienced entrepreneurs with businesses existing for up to five years; others had just started their businesses within the last six months, and one woman was still in the midst of launching. Despite the fact that there was great diversity within the group, plenty of common scenarios and challenges surfaced. These wonder women so kindly offered their words of wisdom as well as a few tricks of the trade when it comes to coping with mompreneurship:

1.) Plan your work and work your plan. Women are naturally great planners and that is precisely what helps them keep all those balls in the air. Make technology your BFF (i.e. Blackberries, Outlook) or squeeze the value out of a good old fashioned calendar. Set up weekly and daily schedules and stick to them. One interviewee said it so succinctly: “divide and conquer.” Get your husband and older children to help more with household chores, making dinner, and cleaning. Treating your calendar like “The Holy Grail” will help keep your entire life on track, all in one place.

2.) Prioritize your priorities. Since both children and business vie for the prize (your attention), it is crucial that your schedule specifies when you are in “work mode” and when you are in “mom mode.” When in a particular zone, be fully dedicated and focused. And don’t feel inadequate or unproductive if you are unable to tick off your entire To Do list each day. There is always tomorrow. As organized as you might be, there will constantly be surprises and zingers that can throw your day into disarray, so try to be as flexible as possible.

About the Author

Christine Janssen is the Founder and President of denken Research & Consulting, a boutique consulting firm in New York that provides end-to-end market research and writing services to small businesses, including start-ups. She is also a Doctoral Candidate at New York University, where she is completing her dissertation on women entrepreneurs. She blogs at

Read more by Christine Janssen

1 comment so far...

  • As mother of 6 and a serial mompreneur I have to say that while being my own boss is challenging at times, it is far easier then working for someone else!
    I have a schedule with some no change time of work (3x week 9-11) while the rest of the time is fluid so I can make softball, soccar, pottey and work in the class room when needed. I also work when to kids are in bed 9-12m
    While I have a huge motivation to succed in my businesses I have a bigger desire to enjoy my childrens childhood so I look at everything I do in my business as laying a foundation so as my children get older and are out of the house more with friends and school I have more trime to grow my business
    I have also dimissed the idea of balance..instead I strive for harmony...creating a wonderful life song for me and my children

    Flag as inappropriate Posted by Brandy @ on 14th September 2008