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Mompreneurs are real-life wonder women

10 ways to help you "have it all"

by Christine Janssen  |  3170 views  |  1 comment  |        Rate this now! 

3.) Do your homework. Nearly 50 percent of the respondents highly suggested doing a substantial amount of research prior to starting a business. Empower yourself by intimately understanding your industry and market. Know who your competitors are and how they position themselves in the market, then make sure you have a competitive advantage and clearly differentiate your product or service. Since you have limited resources on hand, determine where you should be focusing your energy, time, and money. Building partnerships is also a great way to work collaboratively with a similar or complimentary business.

4.) Face your fears. First of all, don't be afraid to ask for help, but be selective on the advice you take to heart. You will be pleasantly surprised to find that most people will want to help you (women are especially good at this). Just be specific about what you need. Secondly, don’t be afraid to make mistakes. These moments of truth make for the best learning experiences. Be prepared to work your plan, but also be prepared to adjust your plan when things don’t turn out as anticipated.

5.) Embrace change. I bet 99.99 percent of people on this planet are afraid of change. But change is good. It challenges you and it encourages you to grow. When in need of professional guidance, seek the assistance of a life coach or change consultant like Rebecca Rodskog of Rodskog Change Consulting (

6.) Play mind games. Having a positive attitude works wonders. Make a conscious effort to see the good and opportunities in things, people, and events that at first may seem difficult. Throw your energy and enthusiasm out to the universe and notice what you get back in return. Be clear on your intentions, purpose, and goals. Most importantly, never stop believing in yourself, because when the doubting sets in, the wheels start falling off your wagon.

7.) Build a solid support system. Let’s face it: In addition to the usual stress inducers of being a business owner, mompreneurs also need to know how to manage their 2-year-old’s meltdown while running out the door to an important meeting or how to protect business documents from sticky fingers or crayons. Mompreneurs need a reliable support system and special resources. Surround yourself with people who believe in you and encourage you every step of the way. Also, take full advantage of networking groups such as Ladies Who Launch or subject-specific Meetup groups where you can join hundreds of networking groups relevant to your business. If you don’t find what you’re looking for, you can create your own group.

8.) Build a team of subject-matter experts. This could be a financial whiz to help manage your books or a web designer who can whip up a website in a fraction of the time it would take you to do on your own. Outsourcing business tasks that you can’t do yourself will enable you to focus on what you do best and what you enjoy the most. Understand that you don’t have to do everything yourself. It is a worthwhile investment in your business to reach out to experts and it will help you maintain your sanity.

About the Author

Christine Janssen is the Founder and President of denken Research & Consulting, a boutique consulting firm in New York that provides end-to-end market research and writing services to small businesses, including start-ups. She is also a Doctoral Candidate at New York University, where she is completing her dissertation on women entrepreneurs. She blogs at

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1 comment so far...

  • As mother of 6 and a serial mompreneur I have to say that while being my own boss is challenging at times, it is far easier then working for someone else!
    I have a schedule with some no change time of work (3x week 9-11) while the rest of the time is fluid so I can make softball, soccar, pottey and work in the class room when needed. I also work when to kids are in bed 9-12m
    While I have a huge motivation to succed in my businesses I have a bigger desire to enjoy my childrens childhood so I look at everything I do in my business as laying a foundation so as my children get older and are out of the house more with friends and school I have more trime to grow my business
    I have also dimissed the idea of balance..instead I strive for harmony...creating a wonderful life song for me and my children

    Flag as inappropriate Posted by Brandy @ on 14th September 2008