Member Articles

Hang on tight to your existing customers. Your customers – who have bought your product or visited your store or your website – are essential to your business success, especially now. It takes a lot of time and money to bring a new customer to your business and once you have them you need to invest time and money into keeping them. If you don’t already, offer a regular newsletter subscription – and make your newsletters relevant and interesting, by highlighting special deals or content your customers might like. Write a regular blog, where you can talk about things related to your business and make it more personal , more relatable to your customers. (It’s also a great way to network online with other similar businesses and to get your customers more involved with your business!) Send special thank you notes to your customers after they purchase a product from you.

Have hope. Yes, this sounds like some cheesy card, but it’s not easy to stay optimistic during tough economic times like these. Remind yourself about what you love about running your business, what you find so rewarding.