Member Articles

Write an article!

Why entrepreneurs should use Twitter

The micro-blogging social media site can bring a big boost to your business

by Excelle  |  5011 views  |  2 comments  |      Rate this now! 

by Ann Evanston for WomenCo

I am confident that if you have heard of Twitter, you might have wondered: “What is the big deal anyway?” As many of my entrepreneurial followers know, I am a big fan of Web 2.0 and beyond for growing your business. Social networking has become a powerful way for solopreneurs to connect on a global business level. Twitter is a part of the social networking world and is growing faster than any site out there!

I am now addicted to Twitter! Let me share with you some reasons why you, as a small business owner, want to be an active Twitter user. I will then share some tips with you to help get you started.

Twitter provides many advantages for the entrepreneur in social networking.

1.) It allows you to stay connected even while you’re away from your office; you can actually Twitter from your cell phone these days! And, there are services that allow you to set up your daily “tweets” and have them automatically sent out!

2.) In terms of its ability to grow an opt-in list, Twitter is better than ezine or any other Web site. I have been able to grow a list of prospective customers faster than ever before, because of the visibility I get from participating on Twitter.

3.) Twitter allows you to inform your followers about who you are and what you do, especially to those who might have NEVER found you otherwise! If you have a seminar, a Webinar, a blog update, or an article that you wrote, it is easy to let your followers know. My blog readership is up 100% in less than 90 days using Twitter!

4.) You can learn from the best on Twitter. Based on who you choose to follow, you’ll have access to their teleseminars, Webinars, and blog posts as well.

5.) Twitter increases your Google-ability. Let’s face it. Being able to find you on Google is important to your business. I know have over 1 million possible searches!


These are just a few smart “whys” to get involved with Twitter. Now let’s take some tips to understand the “hows” of getting started!

1.) Twitter is, simply put, an instant messaging system for the Web with a social networking component added to it. It is often called “micro-blogging.”  Web presence is about creating links to you, and Twitter very quickly creates links which drive traffic to your business! Remember my very simple rule about the Internet: more links, more Google-able; more Google-able, more traffic; more traffic, more potential business.

2.) Twitter only allows you 140 characters to say what you need to say. I actually like this because on some social networking sites people get very long-winded in their responses. Succinct points are powerful points, and that’s what Twitter is about.

About the Author

Excelle is a networking site for the career-minded woman.

Read more by Excelle

2 comments so far...

  • Thank you for your great insight on Twitter. Yes, I've heard of Twitter, and no, I do not currently Twitter! I've got facebook, my own blog called Digital Mom,, and I've got a website I am very technology saavy, but just have not found the reason to begin Twitter. After your article, I am going to start tweeting! Thanks!

    Flag as inappropriate Posted by JES Graphics on 13th August 2009

  • I found this article to be incredibly insightful. I've been hemming and hawing about Twitter for a while now and I think you just convinced me to start tweeting. I have recently launched a blog called The Fence at that chronicles my experiences as a working mom in a real and entertaining way. I am learning self-promo slowly but it's clear that Twitter will only increase my readership. Ultimately, that's what I'm after. Thanks for the tips!

    Flag as inappropriate Posted by Kami Lewis Levin on 10th June 2009