The secret to success for entrepreneurs and small business owners is not another brilliant marketing idea. There’s a better place to start first. The real secret to success is tapping into and using your intuition in your business on a consistent basis.
You might be wondering, "Can this really be true?" Yes. When you hone your ability to tap into your intuition then you’ll thrive in any economy because you have a strategy that is more powerful than a marketing flash. Marketing ideas are a dime a dozen. Great marketing ideas are rarer, but your intuition will tell you which ones are right for you and your business in this moment. Without your intuition you are just flailing like a flag being whipped around by the wind.
This was the case in a recent Intuitive Business Consultation with a client who wanted clarity on her niche. She is a life coach who works with women in mid-life. That narrows it down to about 40 million women. She knew it wasn’t focused enough as she wasn’t really gaining any momentum in her business. It’s not a focused enough niche so she can use her marketing resources wisely and effectively. She came to the call frustrated. She said she had been in business for years and had studied a lot of marketing strategies. She felt she should know this stuff.
She was looking outside for marketing solutions first instead of looking on the inside for the clarity and alignment of her gifts and her passions.
In the process of getting clear we tapped into her energy flow and patterns. Where was she on fire and excited? What is her passion for these women about? What was she so passionate about that it flipped on her and caused her to shut down the possibilities? Where did she get angry and hold back? What is so unique and magical about my client’s way of offering life coaching that she doesn’t even see it? Much like a fish doesn’t notice the water they swim in, it’s often hard to see for yourself without practice. These are energetic clues to my client’s path to growth and success in her business. These are not the typical marketing questions you ask yourself in a business planning class and yet they are the key to sustainable success. Start inside for alignment and then the inspired actions, i.e.: marketing strategies, packaging ideas and products, will come easily.
Everyone has the ability to tap into their innate wisdom, knowledge, ideas and inspiration drawn from intuition. It’s not reserved for a select few. However, it does take practice to hone the skill so you can depend on it and use it on a consistent basis. Chances are you already using your intuition occasionally without being consciously aware of it.