Member Articles

One area these discounted resources should definitely be capitalized on is in the advertising market.  Several larger companies that ate up available ad space have lowered their ad budgets, not only creating space for smaller companies to come in, but creating open ad space that publications, radio and TV stations need to sell.  Many of these outlets will negotiate if asked.  One of my clients got two ads for the price of one.  These bargains allow business owners to make more of an impact for less money and to stand out while others are fading back.

5.) Control of Your Future. Having a job is like putting all your eggs in one basket and then handing it over to a clumsy kid to carry.  You have no control over whether you will get laid off, have your pay cut, have benefits taken away, have your hours lowered, etc.  You have one line of revenue and if the powers you report to decide to cut that off, there's nothing you can do.  No matter how many hours or how hard you work, in most cases your salary stays the same.

None of the above has to be true if you own your own business.  You can build a business model that allows for multiple streams of income so if one dries up, you still have the others.  You control the amount of income you make because you are in charge of pricing and how much and how hard you work.  You create your eggs and then you carry the basket yourself.