All of human history has, at some point, been summarized through stories that reveal everything from creation mythology to Biblical lessons to exploits in outer space.
We just plain love story. We like detail, action, and words what SHOW us what happens rather than TELLS us what happens. In coaching executives for presentations, our challenge is to constantly ask "what story would show this point?" When I want to make a point about the potential downfall of knee jerk reactions, I tell the story (and act out) cutting down the WRONG fire alarm from the ceiling. I wiped out a perfectly good piece of equipment because I did not stop to THINK!
That story captures the imagination, makes the point, and becomes memorable because it also shares what's behind the curtain. We've all made the too-fast-dumb move. So now, we also have an emotional response as well!
By incorporating these four building blocks into a presentation, you'll not only be heard but remembered. This makes you stand out from the herd. And that's no bull!
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