The Master Cleanse, also known as the Lemonade Diet, is based on a brief 1976 book called The Master Cleanser by Stanley Burroughs. A more recent title, The Complete Master Cleanse by Tom Woloshyn, expands the concept. Its signature cocktail is the lemon juice-cayenne pepper-maple syrup concoction Beyoncé consumed.
With the Martha’s Vineyard Diet Detox, the best-selling book screams, “Twenty-one pounds in twenty-one days,” making it hard for me to believe dramatic weight loss is not its fans’ main goal. Co-author Roni DeLuz is founder of Martha’s Vineyard Holistic Retreat at the Martha’s Vineyard Inn. DeLuz, a registered nurse, sells products to aid with the detox such as berry drinks, vegetable drinks, and something called the Inner Cleanse. A medical disclaimer urges users to consult a doctor and specifies the diet is not for anyone who is on dialysis, pregnant, or nursing.
The Healthier, Long-Term Approach
The term "detox" is broad, and for some people it may not mean drinking anything green or giving up the joy of eating good food. For some, detoxing is about giving up fast, fried, fattening, and processed food. It’s about eating more fruits and vegetables, drinking water instead of soda, and getting healthier in a realistic way.
There’s nothing wrong with that approach, as long as it’s meant to be a long-term strategy. As soon as you go back to junk, the pounds will come back on.
Dr. Schapiro, a busy mother of three, stays thin by living an admittedly unglamorous lifestyle. She looks forward to spending 30 minutes on an elliptical trainer five days a week. She limits fatty foods at home, baking potato strips in the oven for a healthy version of French fries her children love. There are no cookies or cakes in her kitchen. She keeps organic baby carrots and hummus on hand for snacking. She also swears by her crock pot, which ensures a healthy meal will be waiting when she comes home after a long day, since fatigue is often an enemy to eating well at home.
In short, she uses common sense. My favorite part of her plan? She gets to eat.