Writing isn't just sitting down at your desk and letting the words flow. It's a systematic process. There's a logic to it. Yes, it's creative, too, but it's not just a throwing up of ideas and words and sentences in the creative spur of the moment. It takes some thought and design. These are your blocks: purpose, audience, tone, style, voice. Once you know what materials you're going to build with, your final product comes out strong and beautiful.