Your site doesn’t show that you have a good sense of what women want — where is all the celebrity content and diet tips?
When I read that on Nataly’s great post about the upside of being a working mom, I cringed. Sure, some women want celebrity content and diet tips, but that doesn’t mean that every woman does. And how could anyone say that a woman entrepreneur crafting a site for working women doesn’t have a good sense of what working women want?
Women aren’t one-size-fits-all when it comes to fashion, and we’re not that way when it comes to our interests, either. So, what do working moms really want, in a website, at least? Here are my top five:
1.) An online community that’s engaging and supportive instead of snarky. I want to be able to connect with women who have been in my high heels, who understand where I’m coming from and know where I’m going (and can help me get there). I’m a working mother who is juggling a career and a family. I don’t need a new BFF, I need an ally.
2.) Articles that make me think, instead of ones that tell me what to think. I didn’t leave my brain behind when I brought those babies home from the hospital. I’m still interested in news, in politics, and in current events. Celebrity gossip is candy — it’s fun and all, but you can’t get by without substance.
3.) Nutrition and health tips instead of diet tips. I don’t need to lose weight. OK, I do. But I don’t want to do it by following the latest fad. Give me solid information, please.
4.) Parenting advice from people who have actually been working mothers. Please don’t tell me I need to sleep when the baby does — it’s just not an option when the baby naps at home while I’m in a meeting at work. Give me advice that’s actually worked for you, not just in theory.
5.) Tips for getting through my daily juggle. I don’t need to plan a seven-course menu to impress the Duchess during the country club’s annual Tea-and-Tee Cotillion-and-Golf Extravaganza. I need a recipe for a dinner my entire family will eat that I can make in 30 minutes or so when I get home from work. Likewise, a $500 cocktail frock is fun, but it’s probably not going to come out of my closet often (if it even gets into my closet at all, with that price tag); a $90 dress that I can wear with a blazer to the office and then sparkle up with jewelry on the weekend? That’s what I want, right there.
Working moms, let me know: What do you REALLY want?