The California Milk Processor Board (they of the “Got Milk” campaign) have come out with a new campaign. There is research that points to calcium reducing the effects of PMS and so the Board ran with it.
They even created a tongue-in-cheek website: EverythingIDoIsWrong.com
Yes. Yes, they did.
You know what? Good for them.
I have seen a lot of uproar over this. “That is so wrong!” “How dare they?!?” “*eyeroll*”
Ladies. Let’s be honest here. PMS is a reality for a lot of us. Do I get a little bit peeved when my husband pins my emotional breakdown on the calendar in order to explain it? Yes. Because he NAILED IT. (Pun intended.) I also have the “pleasure” of enduring (prescription painkiller fighting) cramps to boot. I know PMS.
Hormones are a crazy beast. They mess with us when we have our cycle, they mess with us after we give birth, they mess with us ALL OF THE DAMN TIME.
It is completely PC to mock and ridicule men. How many sitcoms have you watched where the Dad is portrayed as a bumbling idiot? Commercials do the same. For the most part, men are show to be idiots, incapable of parenting or renovating or cooking or, heck, changing the toilet paper. It may or may not be applicable to the man in your life but regardless, we can crack jokes and make snide comments and everybody laughs.
I laughed at the above ad campaign for one reason: It’s funny because it’s true.
It may not be true for you (like the majority of men jokes aren’t true for me - my husband cleans/cooks/everything more than a lot of men) but there is a day or two every twenty-eight to thirty-five days (I’ve never been regular)(TMI) where my usual “people pleaser” personality morphs into something more akin to “Don’t make me cut you.”
It is completely out of my control and quite hilarious (the next week). If I can’t laugh at it I’d totally cry and, well, I usually do a lot of crying while in the throes of PMS.
Are you offended by the ad? Or did you laugh at it? (Maybe don’t answer this if you’re PMS-ing)(Just saying.)