For all of my talk about leveraging social media and being aggressive about self-promoting, it turns out that I am Facebook Impaired. Alas.
It’s not like I didn’t know this, really; my Want Not Fan Page has been sadly languishing for quite a while, because I wasn’t entirely sure what I was supposed to be doing with it, exactly.
Here’s what I want to do with that page: Leverage an additional audience through the power of Facebook. Here’s what I’m actually doing with that page: Nothing.
And it’s kind of a funny story, what made me start thinking about this issue, anew, this week. Well, I’ll find it funny eventually, I suppose.
Back when I first started my Facebook page, I decided I’d “friend” anyone who asked who was either someone I really knew or someone who was a blog fan. This means that I have a whole lot of “friends,” many of whom are people I don’t know at all. And that’s fine; I don’t use Facebook for anything highly personal, so it hasn’t been a problem.
Except that yesterday, after the Health Care Reform bill was all anyone was talking about, I discovered that a lot of my “friends” have, erm, very strong political opinions, and some of those strong opinions make me feel… icky. (Okay, I know I’m a delicate flower. You don’t have to tell me.) So I logged on to Facebook to make a few moves in Scrabble, or whatever, and my news feed was full up with disparaging comments about the bill, about the president, about my political party, etc.
And then I said to myself, “Self,” I said. “Why is it, again, that I am supposedly ‘friends’ with all of these people…?” And then I remembered that I was supposed to be using Facebook to promote my business. Which reminded me that right now, I’m not. Near-strangers’ political bellyaching aside, I really should figure out the “proper” way to further my business goals with Facebook, rather than just friending everyone who asks and offering little more than unrestricted access to pictures of my dog in return.
So after some poking around this morning, I realized I have a few issues to resolve.
1) I would like my Want Not Twitter feed to post to the Wall on the Want Not page, but not on my personal page. Facebook makes this as complicated as humanly possible.
2) I need to promote the page more. But not without first figuring out the auto-posting issue.
3) I’m not even sure that the page’s feed is auto-updating in folks’ news feed, or how I would change that if not.
Basically, I’m clueless.
In my search to resolve the first issue, I started with the directions on this post and later double-checked it against these directions (they seemed to match up pretty well). I set it up per the directions earlier this morning and am still waiting to see if it actually works. Hmmm. It’s overly complicated and I’m not sure I’m going to like the results… but we’ll see how it goes.
In my general research into what I “should” be doing with my page I found the following to be interesting reads:
5 Elements of a Successful Facebook Fan Page (Mashable)
HOW TO: Set up a Winning Facebook Fan Page (also from Mashable)
10 Ways a Facebook Fan Page Helps Your Business (Entrepreneur)
Facebook Fan Page Best Practices (The Buzz Bin)
Anyone else out there leveraging the Facebook Fan Page stuff? Any fan pages you currently follow that you think are really getting it “right?” I’d love to hear about it while I flounder through this stuff, myself.