Did you know that it’s time to shop, shop, shop? Did you know that it’s almost Black Friday? Did you know that sometimes being an “expert” at something means you eventually feel like you’re saying the same thing over and over again and you wonder if you’re even making sense anymore?
It’s a weird position to be in; on the one hand, when I started Want Not I was just someone who enjoyed shopping and bargain hunting and getting the best deals, and I didn’t know that anyone other than my friends and my mom would potentially care about what I had to say. So the fact that the site is now not only enjoying some success and increased traffic, but is also leading people to view me as “an expert in this space,” is truly cool. On the other hand, there comes a point when I have the overwhelming urge to respond to the 30th press query about “How do you shop on Black Friday?” with “Black Friday? What are you talking about?”
Feeling that way makes me feel like maybe I’m a big jerk.
This is the kind of success people work hard to have. When my phone rings and it’s some random TV news producer I’ve never heard of, wanting to do a quick on-air interview about Black Friday, I should be thanking my lucky stars that somehow, I appear to be someone who Knows Things. It’s gratifying to be recognized for the things you do well. And it’s flattering to be called upon as an expert, for sure.
So complaining about it feels a little… ungrateful. Mind you, Black Friday (and all of its accompanying holiday shopping hoopla) makes this my busiest time of year. I’m tired. I feel like I’m trying to do twenty things at once at any given time. Plus I’m trying to spend some time with my family. Plus there’s still homework to be checked and meals to be made and the laundry—despite my very best Jedi mind tricks—is still not washing itself. Life is always busy, but in November and December, even moreso.
The more traffic I drive to Want Not, the greater my income. The more interviews I grant, the more times I answer the question about what to shop for on Black Friday or how to shop Black Friday or why you should or shouldn’t shop on Black Friday… well, the more money I make. I like money; I find it comes in handy for things like the mortgage and food.
When the phone rings, when the query emails comes in, I always say yes. And I put on my game face and try to sound excited about the same information I’ve already gone over in the previous dozen interviews. I play my part and hope I hit all of the right sound bites and that what I say helps people (and maybe brings them to my site).
I find myself daydreaming about bubble baths (which I currently don’t have the time to enjoy). But then I remind myself that this is a pretty awesome “problem” to have, being in demand. Still, that bath is going to be pretty awesome, once I have time to take it.