As a brand new freelancer, it can feel like an endless dog-and-pony show of finding the kind of work you want, attempting to get the attention of the people who might hire you for said work, impressing those people once you have their attention, and building your resume up to the point where all of those things will ultimately land you some paying work.
Once you’re somewhat established, you spend less time looking for work, and more time doing work. Still, you have to spend some of your time looking for new work, because you need more clients.
As a veteran freelancer, if you’re lucky you pretty much don’t have to look anymore. You spend most of your time doing paying work. And then every so often new clients will find you, and they’re doing so because your reputation precedes you, and so they know who you are and what they want and why those two things might go together well.
For a long time I was in the “veteran freelancer” category where I didn’t need to look for work, and that was lovely, I won’t lie. But as I’ve pulled back on work some to tend to my family, I’m now back in an unfamiliar position: I need to relearn how to seek work opportunities.
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