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Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website,

Guest Blogger: Faryl Robin Morse, Farylrobin Footwear

Categories: Infrastructure, Uncategorized, Work/Life


Entrepreneur and business blogger, Faryl Robin Morse of Farylrobin Footwear, is a devout yogi and received inspiration for her spring footwear collection from a yoga retreat to Mexico. The outcome was a collection of shoes that “blend tranquility with attitude - the bright colors and prints of Mexico, mixed with the Faryrobin hallmarks of comfort and style.”

Faryl Robin MorseThe Farylrobin staff is comprised mostly of women and Faryl encourages their empowerment by serving as a mentor and role model. She is also a mother of two small children, so between her personal and professional life, it’s imperative that she maintains a spiritual balance, which yoga helps her do.

Here is her take on motivation in the workplace.

How to Motivate Employees…and Yourself

As we all know, running a business is a time consuming venture for anyone, but especially for moms. When trying to make it all work, you need a good team in place that is energetic, motivated and reliable. Often, it’s much easier said than done.

In order for my footwear business to do its best, I need my sales team, which is based in New York, but often on the road, to be performing at their optimal level at all times. One of the most important things in making that happen, for me, is making sure my employees enjoy what they are doing and feel appreciated when they come to work. I find that when I’m in tune to my employees’ attitudes, worries and concerns, they never fail to surpass my expectations.

I have always found that it’s worth carving out time in my day to spend time thinking about my employees. Here are my tips on how to stay in tune with your employees to keep them motivated while motivating yourself.

1. Have monthly one-on-one meetings to check in. These don’t necessarily have to be work related. Sometimes, it can be as simple as seeing how they are feeling and hearing about any exciting news going on in their personal lives. I leave this an open-timed meeting, because nothing important is ever said in the first twenty minutes of a conversation!

2. Vocalize your appreciation when your employees do something great. It let’s them know you are watching and have positively made note of it. I have found employees go out of their way to perform better when they know their peers are watching.

3. Host outside the office events so your staff can get to know each other outside of the job. It will help build camaraderie in the office.

4. Incentives….

5. Don’t forget YOUR alone time. Sometimes a few quiet moments are needed to center yourself among the hustle and bustle of running a business. I like to do yoga in the morning to calm me before a busy work day.

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2 comments so far...

  • I have always be intrigued by how one comes up with an idea for a business and moves along enought for it to thrive. When you were on your retreat in Mexico, were you already looking for a buisness to start or did the business start because you were trying to help make connections for locals in the area? I live in a rural community 4 hrs from DC my 2nd residence where I work. I would like to start a business but am stumped about what to do. Any suggestions?

    Diane  |  September 29th, 2007 at 6:18 pm

  • Diane - check back here next week. I’m starting a series of posts about how to start a business - from finding the right idea to funding it to starting it!

    Aliza  |  September 29th, 2007 at 6:19 pm