Have you been toying with the idea of starting a podcast to market your business?
Podcasting, like blogging, can be a very time consuming process. Here are some things you need to consider:
1. What will you talk about? Like blogging, you are better off zeroing in on a topic area where you have an expertise. Talk about what you know. Better yet, talk about areas where you have strong opinions.
2. Who is your audience? Knowing who you want to listen to your podcast is so important. Without a focused, targeted audience in mind, your podcast will probably fail to reach the right people. Remember: If you are podcasting for business, you are doing it to achieve business goals, not simply for your own entertainment.
3. What will you call your podcast? Some podcasters use their name in the title of their podcast like “The Chillcast with Anji Bee.” Others come up with clever names like CC Chapman’s “Managing the Gray” as in gray matter.
4. What tools will you use for podcasting? Some podcasters out there are using very professional audio recording equipment and doing post production (editing, sound effects, etc.) on their podcast segments. If you’d rather take an easier and cheaper approach - which means sacrificing sound quality but doing nothing more than picking up a phone - try Utterz.
Utterz works like a blog and a social networking site with easy-to-create podcasts - just call their number after registering for an account and voila! They post an audio file onto your Utterz page and people can friend you, listen in, and comment.
Here’s an example of an Utterz I created on the fly a few minutes ago as a demo for this post:
If you’d like to know more about podcasting for business, let me know, and I’ll post more about it!