Subscribe to blog via RSS

Search Blog

Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website,

Podcasting Made Easy

Categories: Tech & Net, Uncategorized


microphoneHave you been toying with the idea of starting a podcast to market your business?

Podcasting, like blogging, can be a very time consuming process. Here are some things you need to consider:

1. What will you talk about? Like blogging, you are better off zeroing in on a topic area where you have an expertise. Talk about what you know. Better yet, talk about areas where you have strong opinions.

2. Who is your audience? Knowing who you want to listen to your podcast is so important. Without a focused, targeted audience in mind, your podcast will probably fail to reach the right people. Remember: If you are podcasting for business, you are doing it to achieve business goals, not simply for your own entertainment.

3. What will you call your podcast? Some podcasters use their name in the title of their podcast like “The Chillcast with Anji Bee.” Others come up with clever names like CC Chapman’s “Managing the Gray” as in gray matter.

4. What tools will you use for podcasting?
Some podcasters out there are using very professional audio recording equipment and doing post production (editing, sound effects, etc.) on their podcast segments. If you’d rather take an easier and cheaper approach - which means sacrificing sound quality but doing nothing more than picking up a phone - try Utterz.

UtterzUtterz works like a blog and a social networking site with easy-to-create podcasts - just call their number after registering for an account and voila! They post an audio file onto your Utterz page and people can friend you, listen in, and comment.

Here’s an example of an Utterz I created on the fly a few minutes ago as a demo for this post:

If you’d like to know more about podcasting for business, let me know, and I’ll post more about it!

Subscribe to blog via RSS
Share this on:

2 comments so far...

  • I have recently started a podcast for moms and would love tips on promoting it and getting more guests and moms involved in it. Perhaps you could be a guest speaker?

    Patty  |  February 10th, 2008 at 9:14 am

  • Would love to - you can email me through my web site and please put Podcast Guest in the subject. I’ll also post whatever we talk about here and link to the podcast segment.

    Aliza  |  February 10th, 2008 at 2:52 pm