For any publishers out there - whether you are publishing a newsletter or blogging, podcasting or videocasting, I’m sure you know that coming up with content can be a major challenge, especially if you are posting on a weekly or more frequent basis.
Once you establish the basic topics or themes of your content, there are lots of different ways to come up with and present that content. Here are some of my tips and prompts…
1. What did you read/see/hear on the news that is relevant to your audience?
2. What did you pick up at an industry conference or workshop you attended recently?
3. What Web site or Web application have you found that is useful to you?
4. What is your opinion on the latest hot industry topic?
5. What are your Top 5-10 Tips on a relevant topic (hmm…looks like I’m following my own advice here!)
6. What is a great magazine article or book you’ve recently read? Link to the article or to a site where someone can purchase the book.
7. What is a conversation you’ve had with a client, vendor, co-worker, etc. that you can write about without infringing on someone else’s privacy, of course. Something that sparks a new idea, solves a problem, brings up issues that need to be solved (and offer possible solutions), or is something you are trying to work out.
8. What blog post can you link to and expand on what the other blogger is saying? Piggybacking is a great way to develop blog content.
So how do you come up with your content?