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Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website,

Coming Up with Content Ideas

Categories: Tech & Net, Uncategorized


feather penFor any publishers out there - whether you are publishing a newsletter or blogging, podcasting or videocasting, I’m sure you know that coming up with content can be a major challenge, especially if you are posting on a weekly or more frequent basis.

Once you establish the basic topics or themes of your content, there are lots of different ways to come up with and present that content. Here are some of my tips and prompts…

1. What did you read/see/hear on the news that is relevant to your audience?

2. What did you pick up at an industry conference or workshop you attended recently?

3. What Web site or Web application have you found that is useful to you?

4. What is your opinion on the latest hot industry topic?

5. What are your Top 5-10 Tips on a relevant topic (hmm…looks like I’m following my own advice here!)

6. What is a great magazine article or book you’ve recently read? Link to the article or to a site where someone can purchase the book.

7. What is a conversation you’ve had with a client, vendor, co-worker, etc. that you can write about without infringing on someone else’s privacy, of course. Something that sparks a new idea, solves a problem, brings up issues that need to be solved (and offer possible solutions), or is something you are trying to work out.

8. What blog post can you link to and expand on what the other blogger is saying? Piggybacking is a great way to develop blog content.

So how do you come up with your content?

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4 comments so far...

  • We pretty much use all of the tips you mentioned. I follow a few select RSS feeds - one with popular news stories, and a couple specific to my blog topic (medical news, and other popular medical blogs). The radio show is about startups and entrepreneurship, so for that website, we subscribed to the Denver Business Journal, which gives us an idea of trends locally and nationally, as well as events to attend or at least recommend to our readers.

    Kristie McNealy  |  February 7th, 2008 at 5:41 pm

  • Wow, those are fantastic tips. I’ve been wanting to start a third blog that can showcase my writing (for purely professional purposes) and I didn’t have the courage to go ahead because I wasn’t sure I could sustain it. To tell the truth, these are the topics I’ve always written about, but finding them together in one place is such a Godsend! Thank you, Aliza. This is especially relevant to me because I am considering going back to working from home and I’d like to more than just commissioned work. I lost my “writing” somewhere down the line and I’ve been doing my best to get back in the groove. Once again, thank you!

    A Lost Writer  |  February 8th, 2008 at 4:38 pm

  • Some great ideas, Aliza. I find content much easier for my “personal” blog, Smotherhood–my children give me daily content with the funny things they do & say.
    I struggle more with my business blog, The Mogul Mom but now you have given some wonderful tips–I’ll be using them for sure.
    The Mogul Mom

    Heather  |  February 9th, 2008 at 2:09 pm

  • This is something I struggle with and thank you so much for posting such great suggestions. I printed it out and posted on my board.

    momof2lovelies  |  February 9th, 2008 at 6:17 pm