Entrepreneur Mom
with Aliza Sherman
If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.
To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.
In 2008, I made a resolution to get my business going again after having a baby in 2006. I finally feel like I’m back on my entrepreneurial feet again. I was still struggling almost two years post partum, but the last 6 months have been much more on track - physically, mentally, creatively, spiritually.
So my 2009 business resolution is to grow the business and bring on my first corporate employee who will also be my business partner. Bringing on another person versus working with independent contractors is a big leap for me. I wasn’t thinking my Internet consulting business would be anything more than a way to bring in some extra income for my family and work on things I enjoy, namely blogging, podcasting and social media marketing campaigns.
This is my 3rd or 4th business, depending on how you count them, and I’m as excited about my social media marketing company as I was when I started an Internet company in January 1995. Despite the down economy, I really feel like we’re onto something.
With newspapers dying across the country and many media outlets bringing their content online and building communities around it, businesses and organizations are looking for innovative and more cost-effective ways to market. Social media fits the bill, especially since today’s consumer is less influenced by traditional advertising and much more influenced by social networks-powered word-of-mouth.
So I’m confident I can grow my business this year and really look forward to doing it.
What is YOUR 2009 Business Resolution? What was your resolution in 2008 and did you keep it?
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Hi Aliza, Thank you. You made me feel really good about my business idea.
2008 was the year I wanted to quit my day job and by October I did.
Now 2009 is the year I will generate revenue from my business idea, http://www.womencanhaveitall.com, a community of mom entrepreneurs in NY. Our goal is to provide info online and meetings and get togethers off line.
My resolution was also posted here, on The Toilet Paper entrepreneur blog, number 39. http://www.toiletpaperentrepreneur.com/blog/hold-accountbale-new-years-resolutions-for-entrepreneurs
So I am really excited. I know the economy is tough an all. But the way I see it, there will always be some kind of an obstacle when you want to start a business so there is no reason to stop.
And your reasoning encouraged me as well. Thank you.
Vera Babayeva | January 2nd, 2009 at 4:32 am
You are definitely onto the right thing. Social media is the subject of every seminar, webinar, eClass, conference call and meeting in just about every industry right now.
I’ve been involved in building sites since ‘96 and have seen so much change. It is mind blowing to think of all of the things you need to catch up on in the world of internet technology.
A good place to start for people like myself is to begin building up more contacts via social media applications is to start in the most obvious places - myspace, twitter, facebook. Facebook is a wonderful tool that I have joined this past year and has brought sales (from old elementary school friends!), referrals & traffic in general.
I will also start to look into sites such as mediabistro.com in order to get a clearer, narrowed down idea of the media companies (old school print & up to date web based) I need to be pitching to.
Thanks for the great content.
Best of luck in 2009!
BlueSkyRocket | January 8th, 2009 at 12:43 am