I received a pitch from a publicist who works with a company called TimeBridge which is a one-stop online meetings solution where that you can use to plan for, schedule, receive reminders for and follow up on meetings using their online tools. The pitch was about the 45 Minute Meeting Movement, a “new” idea being perpetuated by the TimeBridge folks to reduce the amount of time we waste in meetings.

“Why are we starting this movement?” asks John Stormer on the 45 Minute Meeting site. He goes on to explain:

“Well if you ask me what drives our work at TimeBridge, it’s a commitment to make meetings better for the both organizers and attendees.  That means everyone’s time is better spent, for sure, but it also means that teams are more effective.   More stuff gets done in the meeting.  And (this is not insignificant) that teams feel better about their work, more empowered, more effective.”
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