with Aliza Sherman
If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.
To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.
I’ve been thinking a lot about personal branding lately and am reminded about a quirky, fun moment in a panel I sat in on at the Mom 2.0 Summit in April. The panel title was The Other New Normal: Entrepreneurial Strategy in a Post-Recession, Post-Web 2.0 World. The panelists were Stephanie Smirnov (moderator), Erica Diamond, Shelly Kramer and Gabrielle Blair).
Unexpectedly, Gabrielle (@designmom) used Justin Bieber in a lively presentation about tips for entrepreneurs. Yes, that Justin Bieber.
I’m not going to repeat the Justin portion - just use your imagination there.
But here is the gist of the tips she shared that can easily be applied to both social media and business:
Lesson #1 - Engage Your Audience - Interact with your audience. Reach out, respond.
Lesson #2 - There is No One Set Path - You may not know what you’re creating, but build something. There is no one way to do this.
Lesson #3 - It Never Hurts To Look Good - Brand yourself. Know what your “look” is. This is true for any business. Invest in design but also be smart about what you spend on your “look.”
Gabrielle also pointed to successful women-owned companies that were examples of people who are living and working these tips including 5MinutesforMom and CoolMomPicks. Take a look at what their doing and how they are doing it. Note what they “look” like and how they are putting who they are out there through their content and branding.
What path are you on with your business, and how are you communicating and showing it?
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