I recently co-wrote a post for CarolRoth.com with Danielle Smith, my co-author (of the book Mom, Incorporated) and an accomplished vlogger and video correspondent who, like me, runs a business from home. We expounded on our premise that “balance is a myth” and that what we really do as moms and businesswomen is juggle.

We’re trying to eliminate the pressure we all put on ourselves of “finding balance.” We want to remove it from our vocabularies because with everything on our plates that we want on our plates and in our lives, it simply does not add up to balance. It can’t.
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Maya Bisineer is the founder of Memetales – a revolutionary marketplace for children’s picture books.

Memetales opened doors March 2010 and has been growing steadily in both community and content. The site helps writers and illustrators collaborate through an online collaboration space, and they recently launched their mobile storytelling app for kids for iPod, iPhone and iPad.

Previously, Maya worked as a software developer, architect and consultant in bigger corporations for a number of years.

Entrepreneur Mom: Why did you start your biz? What were your intentions from the start? (lifestyle, income, growing or go big or go home)

Maya Bisineer: The idea for the original Memetales came about early 2009. A bunch of us set up a collaboration space to create children’s stories and books.

That original idea grew into the Memetales product as it is today - a platform to share children’s stories.

In the beginning Memetales was simply that - a collaborative community. It evolved mainly because I saw a real need to help people share their creations with a wider audience. Creating good children’s stories are hard work and good stories need a platform to be shared.

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