Viewing category ‘Biz Nuts & Bolts’

Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.

My Businesses - From Ideas to Reality

Categories: Biz Nuts & Bolts

5 Comments

Aliza Sherman CybergrrlI thought I’d share how I came up with my various businesses - from idea to actual company. Hopefully, this will demonstrate some ways that businesses form.

My First Business

When I started my first business - Cybergrrl Internet Media (CGIM) - in 1995, I knew I didn’t want to work for others anymore and that I wanted to start a business. I also knew that my business would involve Internet communications because:

1. It was something I was passionately interested in and had been a hobby for me since 1987.

2. I knew more about the Internet and the Web than most people in 1995 so immediately identified a need - people needed me to show them the value of marketing online and having a Web site.

3. I could instantly make money teaching classes about the Internet and giving one-on-one Internet lessons to individuals. Web site building would happen eventually but there was a learning curve I had to help people over first.

4. I had a built-in marketing tool writing an Internet column for a local neighborhood newspaper - the first of its kind in New York City. In lieu of payment, I accepted a small ad for my business at the end of each column. That eventually led to a client who paid $10,000 for a Web site.


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Are You an Entrepreneur or…?

Categories: Biz Nuts & Bolts, Uncategorized

20 Comments

Aliza Sherman as CybergrrlAs a business writer who specializes in writing about women business owners and the issues they face and as a woman who has started and run several businesses since 1995, I’m puzzled when I hear women say:

I really want to start a business - but I have no idea what kind of business to start.

I hate to break it to these women, however, wanting to start a business and having an idea for a business are one and the same for almost every person who becomes an entrepreneur. I’m not saying that every entrepreneur has a fully formed business plan in their head before they start - or even one on paper - but I don’t think I’ve ever met or heard of anyone who just “wanted to start a business” but were stymied by what kind of business they should start.

My feeling is that if you want to start a business but have no idea what kind of business, chances are what you really want is the myth of the flexible, work-from-home entrepreneurial life or you want the perceived “control” and “creativity” that having your own business seems to offer.

Wanting those things does not usually make you a good candidate for entrepreneurship. My advice to you if you are saying to yourself “Yeah, that’s what I want - to work from home, have more flexible hours, and have a little more control over what I do” is to look into working from home for someone else’s company. Or explore ways you can telecommute at your current job. Or seek out a job where telecommuting is built in.


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