As a business writer who specializes in writing about women business owners and the issues they face and as a woman who has started and run several businesses since 1995, I’m puzzled when I hear women say:
I really want to start a business - but I have no idea what kind of business to start.
I hate to break it to these women, however, wanting to start a business and having an idea for a business are one and the same for almost every person who becomes an entrepreneur. I’m not saying that every entrepreneur has a fully formed business plan in their head before they start - or even one on paper - but I don’t think I’ve ever met or heard of anyone who just “wanted to start a business” but were stymied by what kind of business they should start.
My feeling is that if you want to start a business but have no idea what kind of business, chances are what you really want is the myth of the flexible, work-from-home entrepreneurial life or you want the perceived “control” and “creativity” that having your own business seems to offer.
Wanting those things does not usually make you a good candidate for entrepreneurship. My advice to you if you are saying to yourself “Yeah, that’s what I want - to work from home, have more flexible hours, and have a little more control over what I do” is to look into working from home for someone else’s company. Or explore ways you can telecommute at your current job. Or seek out a job where telecommuting is built in.
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