I thought I’d share how I came up with my various businesses - from idea to actual company. Hopefully, this will demonstrate some ways that businesses form.
My First Business
When I started my first business - Cybergrrl Internet Media (CGIM) - in 1995, I knew I didn’t want to work for others anymore and that I wanted to start a business. I also knew that my business would involve Internet communications because:
1. It was something I was passionately interested in and had been a hobby for me since 1987.
2. I knew more about the Internet and the Web than most people in 1995 so immediately identified a need - people needed me to show them the value of marketing online and having a Web site.
3. I could instantly make money teaching classes about the Internet and giving one-on-one Internet lessons to individuals. Web site building would happen eventually but there was a learning curve I had to help people over first.
4. I had a built-in marketing tool writing an Internet column for a local neighborhood newspaper - the first of its kind in New York City. In lieu of payment, I accepted a small ad for my business at the end of each column. That eventually led to a client who paid $10,000 for a Web site.