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Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.

A day in the life of my iPhone

Categories: Business Essentials

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I am still in love with my iPhone. It has been over a year now since I finally got out of a ridiculously binding two year cellular phone contract with a local provider (no moving clause so when I was moving out of cell service range, I was still going to have to pay monthly fees for the phone). The moment my contract expired, I raced to the AT&T store to join the ranks of iPhone devotees.

My iPhone is packed to the max with apps, four screens for me, four filled with educational games for my toddler (spelling, animals, colors, shapes, jigsaw puzzles, drawing, numbers). My iTunes is jammed with dozens of more apps that won’t fit on my iPhone but that I swap in and out depending on my current needs.

On any typical day, I use my iPhone for far more than just phone calls.

Here is what yesterday looked like for my iPhone:

8am - Sync CalenGoo app with my Google Calendar

9am - Tweet about heading to Anchorage. Give kudos to my favorite podcasters.

10am - Check email once more before heading out on the road for the seven hour drive to Anchorage.

10:15am - Call business partner before getting out of cell range.
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How to be a super woman without being superwoman

Categories: Books & Articles, Business Essentials

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guest blog post by Gina Blitstein

Women wear many hats - some we love and some we loathe, yet we wear them nonetheless. It seems every day requires more of us as we pursue the many roles we play, be it partner, mother, businesswoman, daughter, sister, friend, good citizen…the list goes on and on. It often feels like it requires superhuman effort, endurance and speed to fit all we want to do into a mere 24 hours.

How do our lives get so crazed? If we step back and take an introspective look, we’d see that a lot of it is of our own doing. We tend to take on too much, never admitting that we have limits or boundaries that even we ourselves need to respect. So why do we think that we need to be “Superwoman” - and for that matter - that any woman is or needs to be?

Book Cover Kathy Caprino, psychotherapist, women’s work-life expert, career and life coach, speaker, and author of the new book Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power and Purpose, describes the phenomenon she calls “overfunctioning” in women. Kathy defines overfunctioning as “doing more than is necessary, more than is appropriate, and more than is healthy.” Sound familiar? Kathy explains that “Women are addicted to overfunctioning out of fear of not being in control, or not living up to someone else’s standards, or being judged negatively by others.”
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Business Growing Pains

Categories: Business Essentials

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seedlingImage via Wikipedia

I’m growing me a company. It is a bit of a seedling at the moment, but by golly, it will be an amazing tree or even forest before you know it.

The truth is, growing from a company of one to a virtual team of 9 has been exciting and painful at the same time. I brought on a business partner earlier this year, emphasis on business. She’s savvy, financially intelligent, ambitious, motivated, seasoned, all the ingredients of a great business partner. Plus, we really like and respect one another.

Why did I decide to grow from an easy peasy single employee consultancy to a fast-growing virtual team? Because I felt I was on to something. Last year, I approached my friend/now business partner with this revelation:

I feel right now the exact same way I did when I started Cybergrrl, Inc. back in 1995. There is something happening with social media that hasn’t been seen since the introduction of the Web, and I want to ride this wave the right way instead of making the same mistakes I made back in the 90s.


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Guest Post: Mind Your Multicultural Manners

Categories: Business Essentials, Uncategorized

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Guest Blogger:Lisa Finan is a writer and Creative Director of getGlobalized™. She has been traveling and writing for 25 years, speaks French, Italian and Greek, and welcomes all comments and can be reached at crossculturalpro@yahoo.com. More information can be found on the company’s website at www.getGlobalized.org.

Unless you’ve been living in a cave lately, you’re probably experiencing considerable anxiety about the economic condition of the United States. This emotion is immediately followed by further panic when recruiters or employers are asking you to “go global” to make yourself more marketable. That’s if you still have a job.

How and when is all this supposed to happen? Is this a form of outsourcing? I mean, it’s not like you’re ever really going to live or work outside the United States, right? So, why should going global concern you?

It’s Official: Wake Up and Smell the Outsourcing
With the stunning realization that America’s financial crisis is the world’s crisis, the biggest misstep an American woman can make, is to think that fluttering of her entrepreneurial wings does not affect the rest of the world. Or the reverse, that what is happening around the world, doesn’t affect your business. Today, when one country sneezes, very often we all catch a cold.


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14 Tips for Really Rural Businesses

Categories: Business Essentials, Tech & Net, Uncategorized

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view from the house in Lander, WYI’ve worked in many rural areas including Lander, Wyoming (Pop: 7800) where if the wind blew just a little too hard, my Internet connection went down - and you know how the wind blows in Wyoming! I’ve even worked from an old RV on the road, in state parks and at other campgrounds. And soon, I’ll be working from my new home in Tok, Alaska (Pop: 1800) along the Alaska Highway.

Here are some of my tips for working from remote and rural areas. I also turned to a Twitterfriend, Becky McCray, who provides some additional tips. I’ll introduce her after the jump.

Doing Business in Rural Places

1. Invest in fast Internet access. Sometimes it has to be satellite which can be pricey, but you can write it off your taxes as a valid and essential business expense.

2. Identify wifi hotspots - or Internet-enabled locations - in your area. If my Internet connection went down, I’d drive into town to connect at a cafe or restaurant or even a hotel or campground. Some McDonalds and Wendys even offer wifi so find out which businesses are wired and use them as backup when your access goes down.

3. Stock up on car chargers. Even when house power went out - particularly in my RV - I could rev up the engine and power up my essential tools and gadgets including computer and mobile devices. Invest in a USB car charger to charge your handhelds such as the SynCh from Malleable Devices.*


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Part 5: Moving to a New Bank

Categories: Business Essentials, Uncategorized

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Why does it seem like switching banks is as hard - or harder - than switching health practitioners? Sometimes, we seem to have an irrational loyalty to others who are supposed to be in the business of helping us even when they are doing more harm than good. That’s how I’ve felt over the last three years.

Logically, I knew that my business bank was doing nothing for my company. I didn’t have a relationship with any one person, nobody knew my name or anything about my company, and when push came to shove, they weren’t there for me when I really needed them.

Now I’m in the process of switching banks. I’ve decided to go with Key Bank, and they’ve been holding my hand every step of the way, and these days I seem to need a lot more hand-holding than usual.
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Part 4: The Verdict Is In

Categories: Business Essentials, Uncategorized

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Applying for a line of credit, like any financing, can be a stressful waiting game. After a series of rejections from my existing corporate bank and a few more from my potential new bank, I was feeling incredibly discouraged. I knew I had a booming business. Why couldn’t a bank see that?

Wednesday Update

Cindie Harrington, Relationship Manager Key4Women promptly contacted me on Wednesday, a day after the most recent rejection. I had been approved for a line of credit of $15,000.

I was floored. Speechless. I think I stammered for a few minutes. After all of headaches and heartaches I had gone through trying to provide my corporation with a cash flow cushion, I couldn’t believe a bank was actually going to help me. I knew I wasn’t a bad financial risk, but my financial past had seemed too checkered for me to be given any credit.
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Part 3: Trying For Another Line of Credit

Categories: Business Essentials, Uncategorized

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Taking a chance on a new bank, I first met with Cindie Harrington, Relationship Manager Key4Women at the midtown branch in Anchorage on a Friday afternoon. I brought a pile of folders with all of my financials - the same materials I had provided my current bank - including three years of corporation federal income tax returns and three years of personal income tax returns.

First, I briefed Cindie about the details of my financial situation and recent experiences with my corporate bank of three years. Then I explained what I wanted for my business - a line of credit and NOT business credit cards - and what I thought I needed to help me through the occasional cash flow crunch - $15,000.

Cindie proceeded to fill out a loan application form for me. She then mentioned that Key Bank would love to have my business if I’d like to open a business checking account with them. I thought about it for a moment. At that moment, I had a checking and savings account with my existing bank with my husband’s name on it and then another checking and savings account that I was told to open up with only my name on it. I hadn’t started using the new checking or savings account yet. Did I want to open up yet another account?
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Part 2: Looking for a New Bank

Categories: Business Essentials, Uncategorized

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In my previous post, I talked about how I was recently unable to get a line of credit with the bank I’d been using for my corporation for the last three years. I had obtained the original corporate credit cards under my husband’s name and his credit rating while he was an officer of the corporation.

In order to use my husband’s credit rating - which I had to do while working to build up my own credit - we had to make him the majority shareholder of the company even though it was my company and revolved completely around my work.

More recently, we agreed he should no longer be involved in the company because he just wasn’t entrepreneurial and was uncomfortable with irregular payments from clients and juggling things to manage cashflow. As a serial entrepreneur and freelancer, I’ve had plenty of experience with handling finances without a regular paycheck, and it doesn’t freak me out anymore.


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Part 1: I Am a Financial Persona Non Grata

Categories: Business Essentials, Uncategorized

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Bag LadyWhat do they say about best laid plans?

My plan was that after three years of running a successful business that has experienced phenomenal growth, I’d get a line of credit and new bank accounts entirely under my own name.

You see, as of a month ago, I am now a 100% woman-owned company. The truth of the matter is that my husband had originally co-signed all the financial paperwork for me because a few years back, I was still working on rebuilding my credit rating.

My husband and I recently agreed that he did not have the stomach for entrepreneurial risk and the cash flow juggle so we removed him from the corporate papers. Next order of business: set up all the accounts in my own name.

One week after meeting with my corporate bank of three years, I learned that I could not get a line of credit for my corporation. I also could not get a corporate credit card in my name. I suddenly began to feel like a woman who had recently divorced her husband only to realize that everything was in his name and all those years of her own hard work and high earnings counted for nothing. Nada. Zippo.

Only I’m not divorced and not getting one. So what’s my excuse?
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