Viewing category ‘Infrastructure’

Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.

Guest Blogger: Faryl Robin Morse, Farylrobin Footwear

Categories: Infrastructure, Uncategorized, Work/Life

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Entrepreneur and business blogger, Faryl Robin Morse of Farylrobin Footwear, is a devout yogi and received inspiration for her spring footwear collection from a yoga retreat to Mexico. The outcome was a collection of shoes that “blend tranquility with attitude - the bright colors and prints of Mexico, mixed with the Faryrobin hallmarks of comfort and style.”

Faryl Robin MorseThe Farylrobin staff is comprised mostly of women and Faryl encourages their empowerment by serving as a mentor and role model. She is also a mother of two small children, so between her personal and professional life, it’s imperative that she maintains a spiritual balance, which yoga helps her do.

Here is her take on motivation in the workplace.


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Picking Your Virtual Team

Categories: Infrastructure

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We’ve talked about Advisory Boards who help support you in business and Dream Teams who help you manage aspects of your business, but what about Virtual Teams who help you do the work?

When you find that you are landing the clients but are getting overloaded - or they are requesting services that you personally cannot provide - it is time to identify your Virtual Team. For my company, I offer the following services:

1. Internet strategy

2. Online marketing

3. Web site analysis

4. Content development

5. Online community building

6. Virtual worlds marketing & events


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T-u-r-b-o Mentors: Getting an Advisory Board

Categories: Infrastructure, Uncategorized

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If your business is a corporation, then you are probably familiar with assembling and managing a board of directors (a topic we can cover in the future, however, if you’d like). But do you have a board of advisors?

What exactly is a board of advisors?

A board of advisors is not a formal and controlled as a board of directors. The latter is formed as part of the incorporation process and the directors deal with all aspects of a business, including legal issues. Advisors are more like “turbo mentors” and tend to be on hand for smaller businesses that don’t have a lot of varied in-house expertise.


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Creating a Family-Friendly Business

Categories: Infrastructure

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Is it possible to have a family-friendly business without compromising your company’s bottom line? Entrepreneur Paula Pennypacker, founder and president of Just for Redheads in Scottsdale, Arizona believes that companies can lose out if they don’t.

Paula Pennypacker“Finding good, long-lasting employess is the biggest challenge facing small business, and moms with children make great employees so long as they are allowed flexibility,” says Pennypacker, mother of a 7 year old son.

How does she make her business family-friendly?


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Do You Have Your Dream Team?

Categories: Infrastructure, Uncategorized

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Like many entrepreneurs, I have a company of one. But when it comes to the behind-the-scenes of my business, I’m not alone. Sure, I work solo at my dining room table or sitting up in bed with my laptop on my lap, but I have several key people on my team who take care of the things that I don’t want to handle. Truth be told, I wouldn’t even know how to handle what they do.

So who are the members of my dream team?

First, there’s my lawyer. I didn’t even want to attempt to incorporate my company without her. Paperwork and forms are not my cup of chai. For under $1000, her firm set up my corporation, developed the shareholders agreement, issued stock, and compiled the Corporate Book which is an actual book containing our corporate papers and board meeting minutes.


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