Image via CrunchBase
Are you trying to get a blogger to blog about your product or even about you? Here are some ways to reach bloggers more effectively in order to get more virtual ink.
1. Be selective.
Don’t use purchased or borrowed lists of bloggers. Do some quick research yourself and compile a highly targeted list of bloggers you genuinely feel would be interested in what you are marketing. Start with a Google search of relevant keywords, then try a Google Blog Search, Technorati search and an IceRocket search to hone in on the right bloggers.
2. Peruse target blogs.
Before emailing a blogger, read some of their blog posts. Make sure they actually review products before pitching a product. Or make sure they blog about people other than themselves or who they know. Just because a blogger has a big following doesn’t mean they’re willing to go “commercial” and blog for free product or for an advertising fee.