Every other month, I try to schedule some kind of speaking engagement to help promote my business, but I’m very particular about my speeches. I always make sure to provide valuable and practical information to my audience and not try to sell them on my services.
I’ve been to far too many lectures and panels where the speakers are doing nothing more than selling what they offer, and everyone leaves the event disappointed and often even angry. Ultimately, by being a great public speaker and providing truly useful information, you are selling yourself - and your products or services - in a much more effective way.
If you are thinking about public speaking in your area as a viable marketing tactic, here are some things to consider first.
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