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Entrepreneur Mom

with Aliza Sherman

If you own a business - home-based or otherwise - this is the blog where you'll find practical tips and smart ideas about entrepreneurship. I've started and run 4 different businesses so "been there, done that." I'll also invite successful entrepreneurs to share their best advice with you.

To learn more about Aliza, check out her profile on Work It, Mom! and her website, www.mediaegg.com.

Making Choices

Categories: Random Biz Rants, Uncategorized

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Life is a series of choices. As I teach my 5-year-old about life and being a good citizen of the world and taking responsibility, I realize a major lesson for her is about the choices she makes and the consequences of those choices.

Choose “bad behavior,” and you’ll lose privileges. Choose “good behavior,” and you’ll find that life is much better for everyone.

But the world isn’t black and white. Even in business, the choices you make can make or break your business - or you. Or they might have little or no impact on anything. And the choices you make are never made - or played out - in a vacuum. There are other factors, other players, other influences.

So even if you choose “good behavior” or make what you feel is the “right choice,” it can create an avalanche of problems or cut out opportunity,.
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The “Women Are Bad for Startups” Hubbub

Categories: Random Biz Rants

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Entrepreneur and writer Penelope Trunk, in a BNET opinion piece, talks about how being a woman founder of a startup (versus a lifestyle business) is a distraction. Trunk says “The problem is that men and women are different at work, and the intensity of a startup magnifies these differences ten-fold.” The friction between the sexes can “cause drama,” something not needed at a startup.

She also says that diversity is good for Corporate America but not a startup - that it slows things down and can be stressful to the founders, keeping them from moving forward and focusing.

Trunk’s view got a lot of outcry from people who thought that she was saying women are bad for startups. I didn’t really get that impression from her piece. In fact, the title of her post was “Are Startups Better as Single-Gender Affairs?” The piece was really more about potential frictions when there are male and female startup founders.

In a response post, “Are Women Bad for Start-ups? You’ve Got To Be Kidding…” by Vanessa Camones, the Trunk article was interpreted as saying women are a distraction in startups. Well, Trunk wasn’t saying “women are a distraction” but again, she pointed out that having men and women at the helm of a startup can add distractions that could get the founders off track from the business at hand.
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Tooting Your Own Horn

Categories: Random Biz Rants

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by guest blogger Maia Nolan

In a recent post at Brazen Careerist, writer Nisha Chittal opined that women aren’t as good at self-promotion as men are, for a variety of reasons. We asked Nisha to share some of her insight into why women have a harder time tooting their own horns — and, since self-promotion and entrepreneurship go hand-in-hand, how we can get over it.

So — what’s our problem? And why is it a problem?

In my experience, I have witnessed that women, much more so than men, are afraid to speak of their accomplishments and successes and goals. Men, I have often seen, are more aggressive in going after what they want, asking for help, talking up their accomplishments, and generally tooting their own horn. Women don’t want to seem as though they are bragging, or that they’re arrogant or self-absorbed. It’s a problem because in order to become successful today almost everyone needs to do a little self-promotion. And if women are feeling shy about talking up their achievements, then they’re holding themselves back from reaching their goals. There are fewer women executives, for instance. And one well-known Carnegie Mellon study also showed that women are far less likely to negotiate a higher salary than men — and thus, can cost themselves thousands of dollars in lost income over time.
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I Have A Company Dammit!

Categories: Random Biz Rants, Work/Life

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In the same vein as my Dishes Be Damned post, I have a little more venting to do.

A certain husband doesn’t realize that he doesn’t really think my company is as “important” as his job. He insists that yes, it is JUST as important, however, then he says things that lead me to believe that he just isn’t in touch with what he really thinks about my company.

“They’re Different”

He says that our jobs are equally as important but different.

“Do you have to go to the office each day, clock in on a timeclock, record your time and get it approved by your boss…?”

“So because I don’t have to punch a timeclock, my business is not a real job???” I practically scream.

He acknowledges that yes, my business is a real job but “it’s just different.”


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5 Reasons Not to Mix Politics With Business

Categories: Random Biz Rants

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Republican presidential nominee Senator John M...

Image via Wikipedia

I’m all for freedom of speech. I’m all for being active in politics.

But when it comes to being an entrepreneur, you really need to think twice before wearing your Obama button or McCain bumper sticker or any other emblem announcing your political inclinations.

Because in many circles, business and politics don’t mix, and if you are not sure when and where they do, you may be putting your business reputation and company at risk by taking too strong of a stand.

Here are some things to think about before shouting your political affiliation from the rooftops or on your company blog:

1. You could intimidate an employee. If you are the company owner and have a diverse staff, chances are not everyone on the team shares the same political views. You could create a tense corporate culture or even one of fear if you voice your politics too strongly, particularly at staff meetings. Who wants go against their boss?


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5 (Controversial) Challenges of Being an Entrepreneurial Female

Categories: Random Biz Rants, Uncategorized

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Vintage Barbie
Image via Wikipedia

I’ve been thinking a lot about the fundamental challenges women in business face even in today’s business and political climate. Looking at the challenges I’ve faced over the last 5-10 years - as well as interviewing and writing about female entrepreneurs for the last decade - I’ve come up with 5 major challenges that I believe are unique to women in business.

Now before you think I’m being sexist or reviving stereotypes, I want to reiterate again that I’ve been through these things in recent years and am thinking I may not be alone. Also, I believe that talking about these issues - whether you agree with them or not - is healthy and useful.

This isn’t about attacking anyone. It is about bringing taboo topics to the forefront, to face them head on.

So with that preface, here are some challenges I believe women in business STILL face.
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My Client Hired a Scammer

Categories: Random Biz Rants

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snake oil salesmanWhat do you do when you are just one of several consultants your client is using on a project and one of the other consultants is clearly a scam artist?

This is a situation I was confronted with recently. I was brought on to help oversee some of the Web initiatives and asked to sit in on a meeting with a Web development company. In short order, I recognized all the signs of a scam.

Having run my own Web development firm in the mid-90s, I watched other Web companies do one or more of the following things to their clients:
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What’s a Mompreneur, Really?

Categories: Random Biz Rants, Uncategorized

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As a writer, I receive a lot of pitches from PR people trying to get me to write about their clients. Since I specialize in writing about women in business, I see my fair share of pitches with the term “Mompreneur” in them.

Wondering what the term “mompreneur” really meant, I did a quick search on Google and came up with several definitions:

Definition: A female business owner who is actively balancing the role of mom and the role of entrepreneur (Entrepreneur.com)

Most definitions, however, are more specific and refer to women entrepreneurs who are work-at-home moms.

MompreneursOnline.com defines mompreneurs as work-at-home mothers and claim to have coined and trademarked the term in 1996 with their first Mompreneurs book.

So do we really need the term “Mompreneur?”


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