I thought it would be interesting to hear from women who started their companies that sell products. How did they find the product or develop the product idea? How did they bring it to market?

Lisa Jarrett is president of BabyPlus Company in Indianapolis. She became the sole manufacturer for the BabyPlus Prenatal Education System that she licensed from the doctor who developed it. The system is a patented prenatal curriculum designed to strengthen a child’s long-term learning capabilities.

Lisa has 7 children: step-children Jennifer, Jay and Casey and bio children Madeline: 15; Olivia: 13; Michael: 11, Lilligrace: 3.

Q: How did you come up with the idea for your product?

A: My husband is a physician, a reproductive endocrinologist, and was reading a medical journal in 1990. He came across an article about Dr. Brent Logan’s work that caught his attention. The associated clinical trial compared developing babies introduced to three different types of auditory sounds and the cognitive influence of each: a curriculum utilizing simple rhythmic sounds similar to a mother’s heartbeat, a classical musical piece, and a control group with simple white noise.
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