Sometimes customers suck.
I’m aware. I accept it. I’ve worked in sales for years and have had enough direct client interaction to know that people behave very strangely when they are considering spending money. It’s just the way it is.
But there is one particular thing that potential customers do that I still can’t wrap my head around after all these years. It’s the one “objection” that I’ve yet to come up with an answer for.
About once a month I have someone call me to explain that they really, really, really need my company’s services. They go on to tell me that they wholeheartedly believe that I can provide them with the exact solution they’ve been looking for.
They’ve called to tell me that they really want to buy what I’m selling.
And they can’t afford it.




As a rule,
As working parents, we talk a lot about work/life balance.
I’ve been learning about the importance of expectations in