I hired a new coach recently. This one - actually, these three - were hired to help me formulate a business plan and figure out how I’m going to launch my upcoming book. (PS - I have a book coming out in a few months.) We spent six hours talking about messaging, branding, strategy, marketing, and all sorts of uber professional type things. It was great.
And then, right at the end of our meeting, someone pulled out a calculator and we started to talk about actual dollars and cents. And I started to cry.
Read the rest of this entry