My friend Wendy is really trying to fix me. She is the one that brought me into the wild and crazy world of craft shows. She swears by craft shows. Once you get beyond all those people who pull out 9 million items from the back of a minivan and then proceed to sell thousands of dollars of items that sell for $2.50, it’s fairly uneventful.

The problem is, those craft show people? They know what they are doing.
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Oh, who am I kidding?

You know this post is about how I’m putting off until tomorrow what I could have gotten done today. Or what I should have done two weeks ago. I blame it all on my lack of design skills. I had postcards to create (and send out) before the trade show. I went on the printing website about 6 times and calculated out the production schedule. Every day I delayed, the production completion time went later and later.

Guess who is getting her postcards delivered on her vacation next week? That’s right. I am.
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When I started this business, I had 5 maternity tees. That’s it. I had a couple of color options but we were still only looking at five shirts. Now? I don’t even know. If I had to guess, I would go with around one hundred. And the more things change, the more they stay the same.

I had a woman walk by my booth at a craft show. She paused. “Mommy needs a cocktail,” she said. “That’s funny. I’d buy one but the words are too small.”

The thing is, that’s the point. That’s the crux of the whole thing. That’s the kick.
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I got a killer piece of advice from Jaime when I was at Blogher. She said that her biggest mistake was getting all caught up in designing her display for the big trade show and she didn’t take the time to reach out to potential customers BEFORE going.

Brilliant.

Not that I was stressing about my display yet. Because it isn’t even September yet. Why think about something until you have to leave tomorrow?
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