Mommy Needs a Business is all about the joys of running your own business. You never drafted a complete business plan, you couldn't be further from your law school degree and you are now referring to your 12 years of law enforcement as your "former life." But you get to screen print tee shirts in your pajamas while pulling your toddler and preschooler out of vats of ink. What more could a mom want?
Check out Kristen's blog, Mommy Needs a Cocktail.
OK, that’s not how the saying goes but that is my life these days. All of those mailers I decided to do? I ended up with 624. While affixing address label number 618, I noticed the address said “Santa Monica Boulevard, Richmond, VA.”
You see where this is going. In case you don’t know, there is no Santa Monica Boulevard in Richmond. I know this personally. I should have been tipped off by the Hawaiian street names in Tennessee before that but I was too tired.
This is how it all started. My husband had gone out and bought me this lovely label/stamp printer at Office something-or-other so that my life would be easy. Inspired, I decided that instead of sending my intended 250 postcards to potential vendors coming to the trade show, I would go all crazy and do 600. I had this fabulous printer that printed like 100 labels a minute. That was a mere six minutes. I didn’t waste my time thinking about how long it would actually take to affix those labels to my postcards. That would have been too forward-thinking.
I took my Excel spreadsheet list of buyers and began to sort it. My husband gave me a speech about being careful. I maintain I was. Either way, after the debacle when I was going in to print up my labels yet again (to the tune of 8 cents a label), I noticed something about merged cells.
I was at Fedex Kinko’s when I called my husband. I was there because our laptop crashed on vacation and now I needed to pay to use someone else’s computer to get my work done.
K: What’s this thing about merged cells?
D: There are MERGED CELLS in that spreadsheet?
K: Um, I guess so.
D: Well, there is our problem.
Information that would have been useful the first time around, if we are going to get technical. I guess merged cells can mess up your sorting. Oops. That sucks. It took me hours and hours to take the labels off and reapply the correct ones. By the time I was done, Mr. Money did the breakdown and told me that if I had the printing company doing my mailing, I would have saved tons. The problem was I couldn’t get beyond that setup fee. It was SO much. It goes back to the same problem I keep having over and over again. My inability to determine internally what my time is worth. Because had I done the math, I would have realized that WITHOUT that problem, it still would have taken lots of time to put on those labels. Sure I was inspired to send more because I was doing them myself, but do I really have time for all this?
I put all those postcards in the mail except one. That one was a local business in my vacation area and I dropped it off personally. I’ll save that story of where all those postcards apparently go after they arrive at their intended destination. Let’s just say it was a little disheartening. I’m keeping my head up because by this time next week, I’ll be back from the trade show. Just keeping my chin up. It’s gonna be great.
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