How about this economy? Are you freaking out as a small business owner? Let’s just blow off all those political promises right now and get down to the brass tacks of YOUR small business. Nobody knows what anyone is going to do for the small business owner until the rubber meets the road. You have to rely on your instincts and sound economic principles now to make decisions that are best for you. Here are some things to think about dealing with your business right now.
1. Know your audience. If the buyers of your products have always been online but online sales are dipping, maybe you need to consider selling local. Or maybe the reverse applies. There may be other ways to expand your audience.
Read the rest of this entry