When I started this business, I had 5 maternity tees. That’s it. I had a couple of color options but we were still only looking at five shirts. Now? I don’t even know. If I had to guess, I would go with around one hundred. And the more things change, the more they stay the same.
I had a woman walk by my booth at a craft show. She paused. “Mommy needs a cocktail,” she said. “That’s funny. I’d buy one but the words are too small.”
The thing is, that’s the point. That’s the crux of the whole thing. That’s the kick.
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