Reading the business media is sometimes like riding a roller coaster. One minute, former GAP CEO Paul Pressler is a genius, poised to turn around the retailer’s woes. Less than four years later, the guy is considered ineffective and is ousted. Just months before leaving Enron, Jeffrey Skilling was touted as a leadership “powerhouse” by Businessweek. Even Michael Eisner’s dynasty at Disney was eventually attacked and dismembered. These leaders were all once favorites, highly compensated for their apparent accretive effect on the stock price and shareholder value. But, in hindsight, and despite their short-term successes, their leadership may have actually diluted long-term wealth for investors. So how can we objectively measure and compensate leadership results?
It occurs to me that one model may be to look at how we are judged as parents.
No, really, think about it. The parallel is somewhat close. As parents and leaders we are stewards of assets that can have a positive or negative impact on the world around us. Our job in both cases is to develop people to make a positive contribution. Moreover, when we succeed, our legacy carries on beyond us.
Now, let’s think about what would happen if we were judged as parents with the current system of rewarding quarterly growth and profit results. Imagine getting a bonus when visiting the doctor’s office because our children grew 2 inches or gained a pound since the last visit. We must be doing something right. In fact, we might be tempted to feed them a little more carbohydrates, because we know that might make them even heavier next time. After all, by the time that catches up, we won’t be in charge anymore. We also might not want to spend the money on the well child visit at all, because we can measure growth ourselves and all of that other stuff is just unnecessary expense.
Further, when our children come home with a “D” on the report card, we would put them on a 30 day performance plan for improvement. If they fail to improve, and therefore end up in the bottom 10% of their peer group, we would have to swap them with someone else’s children.
Obviously, this is ridiculous, but it makes me wonder how much more long term our thinking is because we are forced to live with the consequences of our parenting for life. The results are more cumulative and our short-term decisions are only important if they are made consistently over time. Also, our success or failure in parenting seems based upon more meaningful metrics, like character and self-sufficiency.
Here’s a thought. What if, instead of bonus performance incentives, we paid our executives an annuity that pays out over the rest of their lives if, over the long term, their organizations grow steadily, avoid negligence, satisfy stakeholders, and improve shareholder wealth; in other words, display character and self-sufficiency.
I wonder who history will celebrate under this model.
