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How to keep a personal blog on the internet AND your job.

Categories: Office Ettiquette, People, Professional Boundaries

8 comments

Some of you may not know this but I am the grandmother of blogging. Not to be confused with the FAIRY grandmother of blogging. That is someone else.

My personal weblog, Kazoofus, is approaching its 6th birthday. In blog years that translates to a billion years old.

One of the things I have never done with Kazoofus is try to make it a big secret from people I know in my day to day life. That said I’m not walking into the office in Kazoofus attire advertising my internet hobby either. There is something to be said for discretion.

*coughs*

Blogging very publicly (google my name and see where it lands you) has its challenges and I learned that very early on in my blogging career. I also came up with a few very basic rules for myself with my blog. I think following these rules has helped me with personal and professional relationships and since I’ve never been fired for blogging, I’m gonna guess that I might be onto something.

The rules:

  1. Be discreet. That doesn’t mean you should never mention your cervix issues in a public forum. What it means is do what you can to protect the privacy of those you blog about. Related to this be very careful about what you reveal about the company you work for. Company confidential means COMPANY CONFIDENTIAL.
  2. MYOB. Do not blog about things that are really none of your business in the first place. Also do not write about people in your day-to-day life as if they cannot read. I don’t care how clever you think you have been about hiding your online identity, the more you blog, the more likely you are to be discovered. Murphy’s Law states that all personal and professional contacts must read the one post you want them to read the least.
  3. Be courteous. Gentle ribbings are absolutely acceptable with the right good natured co-worker. Ripping the supply clerk a new one via a public forum because they gave you a blue stapler in error is not gentle ribbing. When in doubt save draft. If still in doubt, ask an unbiased friend or family member how they think the post will be received.
  4. SMILE! You are on THE INTERNET! It is a big WWW and you just never know who might be reading. What image do you want to project of yourself to the world? Caretake that image. Negative Nellies need not apply.
  5. Be yourself. If you are cheeky and fun in the office your online persona should match that. The internet is not the place that an employer should discover that you have a dark side.
  6. Avoid blogging during business hours. I’m not saying NEVER blog during business hours but avoid it as much as possible. Respect that they pay you to work not play.
  7. Respect company policies. There are companies that ask employees to not maintain personal blogs that discuss their work life. They clearly state such rules in their policies and procedures handbook. Know what your companies policies are and respect them in and out of the office. Talking smack about a co-worker after business hours on the internet may still be considered harrassment and may very well cost you your job.

This is not an all-inclusive list. I’m sure once I hit publish I’ll think of three more things to add to the list. But what I want to know is what are your rules for blogging? How has maintaining a personal blog helped or hurt your career?

Discuss…

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8 comments so far...

  • Kathy - great post! Here’s an interesting twist I am thinking about - I am in the process of setting up a personal blog to write about the experience of being a full-time entrepreneur. In it, I will certainly be writing about Work It, Mom! and I am already wondering about how much I should talk about what’s going on with the company (from an insider point of view) vs about just my personal experience and what I am learning. There are competitors to think about, members who might stumble on the blog, etc. Do you have any thoughts? (being the veteran that you are:)

    Nataly  |  July 19th, 2007 at 1:52 pm

  • Nataly - I think my advice here might seem basic but it has always worked for me:

    Trust your gut.

    Once you hit publish your thoughts are available to the world. Can you defend your words if necessary? Are your statements likely to land you in hot water legally? Can they be used against you in way that would bring you or your company hurt or harm? Are you giving a competitor an advantage over you by revealing certain information? Will your thoughts or beliefs harm your revenue (hello Imus)? Will your writings give your employees a negative image of your abilities to run a company or manage staff or change?

    There is so much to be considered when hitting that pesky PUBLISH button but on the other hand, I believe we live in an time where the truth (good, bad or ugly) is appreciated by most everyone. I’d say start slow, revealing little. Your audience feedback will help you understand what you can and cannot get away with.

    :)

    KathyHowe  |  July 19th, 2007 at 2:13 pm

  • I totally agree with your advice and think this is a great post. I normally agree that you should project a positive image on your blog, but sometimes I’m in a grouchy mood and it’s hard to hide it, you know? But absolutely, I stay away from writing about my company, clients, etc. That is a recipe for disaster! Luckilly the company I work for is very supportive of employee bloggers. But there is a line that shouldn’t be crossed, I think.

    Selfmademom  |  July 19th, 2007 at 3:04 pm

  • Selfmademom - there is an element of being human (e.g. grouchy) that I think is actually appealing to some (most) readers. Everyone has an off day and to pretend that we don’t would be silly. But I think the key is to think carefully about what we get hotheaded about in our public posts. Are we posting hotheaded posts for the purpose of being funny or are we posting them because it’s cheaper than therapy? And who are we cutting down in them? That’s really where we need to be careful.

    Thanks for stopping by again! :)

    KathyHowe  |  July 19th, 2007 at 3:50 pm

  • Well, I DO blog during business hours, but I feel a bit guilty about it - does that count? :-). Seriously, I’m at my desk and computer all day, and sometimes I need a breather from my work, so I write or make notes, or just read…but I try to save any big post composing for lunchtime or after hours.

    While I do mention my profession at times, I only refer to my work in the most general terms on my blog, and my profile doesn’t identify my employer.

    Thanks for a great post on a topic I’ve been thinking about a lot lately!

    Florinda  |  July 19th, 2007 at 4:17 pm

  • Wow, we are in sympatico, aren’t we? And very nice feature on Mashable!

    I have been thinking about this lately: As you know, I have made people register to read my personal blog. I am not sure I want to continue doing that. I miss having my blog be one click, not multiple, away. You have always maintained that you don’t hide your identity online and this has not harmed you (because you are smart).

    You read my personal blog– would you think I was crazy (and you know the reasons why I registered it), if I removed the registration nøw?

    Jen Creer  |  July 19th, 2007 at 5:13 pm

  • Florinda - guilt doesn’t pay the bills. LOL Seriously, I can relate from needing a little mental candy from time to time. Some people take smoke breaks, others take blog breaks. Just consider how your employer might feel about those breaks.

    Jen - you know what you should not blog about and I don’t think I have seen you mention the subject even once since you put the password on. Can you resist the temptation? It really is a subject that you should never ever blog about because you and I both know the power of a court order. Password or not. I would only think you were crazy if you started spewing written diahrea about the tabboo subect matter. Password or not doesn’t matter.

    KathyHowe  |  July 20th, 2007 at 1:52 am

  • [...] said, I am the Queen of Networking (not to be confused with my duties as the Grandmother of Blogging).   I am not cold or distant with my co-workers and have been confided in by a few about personal [...]

    Work It, Mom! | A Community for Professional Moms  |  July 20th, 2007 at 11:14 pm

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