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Real mom style: Mom 2.0

Categories: real style


I went to Houston this past weekend for the Mom 2.0 Summit; I learned a lot about marketing and social media and PR, but I also saw some of the best-dressed women on the internet. The key: These women chose pieces that were spiffier than what they might wear for a normal day with the kids but that were still representative of who they were. They also put together looks that were wearable for an entire day of panels and networking and talking.

Here are three of my favorite looks from the conference.


Kristen Chase, author of The Mominatrix’s Guide to Sex, pulled together a look that is both professional and true to her personality. Kristen’s look is clean and simple; her sheath dress fits perfectly and flatters her figure, and it looks professional and comfortable. The shrunken leather jacket gives her fairly conservative outfit a rough edge, which is perfect for Kristen. And those pumps — round-toed platforms, which make her legs a million miles long at the same time that they’re comfortable enough to walk in all day long — are super sexy, but in a really understated way. Just like Kristen. If you’re not blessed with those legs, look for a dress with a slightly longer hemline, but keep it above the knee.


I envy writer Rebecca Wolf’s ability to wear horizontal striped leggings and look hott in them. But while most of us might not be able to pull off this exact look, we can learn a lot from Rebecca’s strategy. She’s paired the slim leggings and a long blouse with an oversized blazer for a look that is quirky and memorable, but also totally functional. Substitute skinny jeans for the leggings and this look is perfect for running errands. And don’t forget the handbag — Rebecca’s bag is big enough to tote son Archer and daughter Fable’s things but chic enough not to look like a diaper bag.


I had breakfast with Devra Renner the other morning; when I complimented her on her blouse, she said, “Why do we only ever shop when we’re going to a conference?” Grab that conference energy, ladies, and take it to the mall this weekend — why not? Devra’s simple black top is something she can wear on a normal day at home; it was an easy chiffon fabric in a basic black, but the beautiful detailing at the neckline gave it a really pretty vibe. Devra paired it with black pants, but she could also wear this with jeans and a cardi or deep V-neck sweater, or with a slim pencil skirt.

What’s your go-to work outfit?

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7 comments so far...

  • The top also comes in a blue and a yellow, and i am quite tempted to get them both. : ) I love to shop, and i travel quite a bit for work, in addition to attending conferences. When I wore this later in the evening, I changed out the jewelry and the look went seamlessly from day to evening, and this type of chameleon clothing is what I love to bring along on trips.

    Thank you for including me Susan. I feel so complimented!

    ParentopiaDevra  |  February 22nd, 2010 at 6:19 pm

  • These are great looks, Susan. I’m not sure how you limited yourself to just three. So, so many amazing well-dressed women. I wish I had taken notes but with all the great photographers at Mom 2.0 it’s only a matter of time before the photos land on blogs and flickr.

    I know what Devra means about shopping and conferences. I took two dresses and a skirt I had never worn before (but now LOVE) and a necklace I’ve had nearly a year but never wore before. DUMB!!! I got lots of compliments on the necklace and I know I’ll wear it a lot now. But why did it take a conference for me to get it out?

    Can you do a virtual clinic on how to do the tie on my wrap blouse? You were always surrounded on the day I wore it.

    ClumberKim  |  February 23rd, 2010 at 6:49 am

  • It’s always great to see “real” women looking fabulously put-together.

    As for a go-to work outfit, that’s a tough call! I have a lot of pieces I love; in fact, my goal in editing my own wardrobe is to try to only have stuff I love to wear. But I’d say you can’t go wrong with a crisp white button-front shirt and well-fitting straight leg trousers or a cute A-line skirt. I like to accessorize with a scarf knotted at the neck.

    Heidi/Closet Coach  |  February 23rd, 2010 at 8:36 am

  • Devra, you are luscious!!!

    Sue @ Laundry for Six  |  February 24th, 2010 at 1:50 pm

  • All those women look great. Now if I only had Kristen’s legs…

    ilinap  |  February 24th, 2010 at 4:02 pm

  • Hopefully this post redeems me from being photographed in a Snuggie.

    Kristen Chase  |  February 25th, 2010 at 6:38 am

  • Susan, I love that you captured 3 very different looks that were totally perfect for the setting they were in. it’s nice to be reminded that individual personality can really shine through and still look professional. As a lawyer, my go-to work outfit used to be a black suit, scarf and awesome heels. Shoes were my signature. Now, as a SAHM- grey cargo pants, white t-shirt, black north face fleece, white north face vest, This look just works for me as I am ready for anything.

    Meredith  |  March 1st, 2010 at 8:20 am