Hi, I am Nataly and I am the co-founder of Work It, Mom!
I write the daily Work It, Mom! Blog where I talk about issues affecting working moms, goings on in our Work It, Mom! community, new site features, updates,and contests. I also share my own juggle between work and family and love to see members jump in with comments. Come and visit often!
Nataly's profile on Work It, Mom!
For the past month or so we’ve been raising capital for Work It, Mom!. As a young company we need investment capital so that we can grow to a scale where we can be a real business. And having been on the other side of investing for many years, let me tell you, it is SOOOO much easier there than here.
On an average day of dealing with potential investors I feel mostly like a punching bag after a really brutal workout. Being questioned endlessly about everything from our mission (”Are there really enough working moms out there who would care to connect with each other?) to our product (”Your site doesn’t show that you have a good sense of what women want — where is all the celebrity content and diet tips?”) is difficult, but it’s also very personal. (When I said that business is personal I really meant it.) Sometimes I truly feel beaten down.
But here’s the upside:
When I come home and hear the sound of little pattering feet running in hallway and my daughter yelling “Mama, mama, I fed the fish and he ate just one flake and I didn’t give him too much because otherwise he can get sick and at school we made bread and it was really fun and soft and I need a new bathing suit because I need a green one and I only have a yellow one….” (or some similar string of excited utterances) I am on longer a punching bag. I am all smiles, trying to put my bag down quickly enough to hug my daughter just as she runs up. And then we’re off, checking on the fish, grabbing a snack, and figuring out where to get the must-have green bathing suit.
And I feel lucky and happy and warm and not at all like a punching bag. At that moment not the meanest and toughest of investors can get to me.
Perspective is a tough thing to keep, especially when things get tough, but I try. I try to remember what it was like before I became a mom, when I was just a tough-cookie career woman. Coming home from difficult days at work I’d try to drown out the stress with a workout, some silly TV, going for a walk and grabbing some takeout with my husband. It helped, but nothing helps like a smile and a hug from my daughter, and knowing (however difficult it might be to remind myself of this after a punching-bag day) that everything is just fine as long as I can come home and be her mom.
(P.S. This week’s giveaway contest on Work It, Mom! is from a company whose founder is one of the most rockin’ working moms I’ve met - Sam Reich Dagnen. Her company is Brancandy Kids and they produce really unique educational DVDs for kids. Think Baby Einstein for the next generation. So I think you all should enter!)
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